Job Description

The primary responsibility of the Growth Paid Media Strategist position is working closely with our Director of Performance Marketing to find new growth initiatives and building new paid media campaigns that drive new clients to our practices by: 

• Standing up net new paid media initiatives across multiple advertising channels from discovery and planning through implementation and optimization  

• Having an excellent project management foundation to manage multiple projects and hold our internal & external stakeholders accountable for the timely execution of deliverables and launch dates  

• Regularly audit and analyze campaign performance to identify optimization opportunities and drive campaign performance 

• Takes an iterative and intentional test-and-learn approach to A/B testing to drive performance and growth 

• Draw insights from campaign results to make data-driven recommendations to maximize performance 

• Work closely with internal and external stakeholders to implement optimizations that improve performance and surpass KPI benchmarks & targets 

• Regularly perform competitive gap analyses to identify untapped growth opportunities 

• Owning and driving performance results to reach and exceed key performance goals and benchmarks 

• Working in a collaborative environment with cross-functional stakeholders to support practice growth 

• Help develop quarterly and annual roadmaps that ladder up to and achieve the company’s key business goals 

• Share performance and learnings with internal teams and senior leadership  

Qualifications

As our resident growth marketer, you will play a central role in driving new paid media initiatives that help the company hit our growth goals. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily. The responsibilities listed below represent the knowledge, skill, and/or experience required to fill the role’s responsibilities.  

Education/Experience 

• Bachelor’s degree preferred, equivalent experience and/or proven track record of results accepted 

• 3-5 years of direct, hands-on paid media & paid social experience 

• Google Ads, Meta ads, and Microsoft Ads experience is highly desired 

• Local Service Ads, re-targeting, re-marketing, new client campaigns, and demand gen campaign experience is highly desired 

• 2-3 years of project management experience 

• Experience successfully working with third party marketing agencies to achieve common goals 

• Experience working cross-functionally to better understand the business objectives across multiple departments and deploy marketing initiatives to achieve them 

• Hands-on experience building and optimizing full-funnel paid advertising campaigns to achieve key business objectives 

Skills/Knowledge 

• Successfully managed 25+ paid media accounts while achieving campaign / growth goals 

• Proven experience simultaneously managing multiple projects to effectively coordinate tasks and deliver projects on schedule 

• Experience working in Asana, Monday, etc. is highly desired 

• Intermediate knowledge of Microsoft Excel with excellent quantitative and qualitative skills, and basic knowledge of Word, PowerPoint, etc. 

• Comfortable aggregating performance data from multiple sources and mining for insights 

• Current Google Ads certification  

• Current Meta Ads certification 

• Comfortable using Google Analytics (GA4) and Tableau 

• Performance driven, growth mindset and not satisfied with the status quo 

• Mathematically minded and makes decisions using hard data 

• Excellent verbal & written communication skills 

• Self-motivated, self-starter that’s comfortable working autonomously or in a collaborative group environment 

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Job Description

We have an immediate opportunity for a Director of Business Development to join our acquisition team. Reporting directly to the Senior Vice President of Business Development and working with the Chief Development Officer, and the company founders, you will be an integral part of the team the contributes to the company’s rapid growth plans.

Your goal is to find, establish relationships, and develop acquisition opportunities within the veterinary industry. You will accomplish this through direct contact with practice owners, trade shows, CE meetings, and industry relationships.  You will be responsible for developing a robust pipeline of opportunities, collecting financial information from the practice owner, participating in offer presentations, addressing questions and concerns, and ultimately securing a Letter of Intent.

Target Markets

*Must live in or be willing to relocate to the market you are supporting!

Northeast- New York, Pennsylvania, Washington DC, Massachusetts, New Jersey, New Hampshire

Mountain States - Idaho, Arizona, Colorado, Kansas

Central States - Illinois, Indiana, Missouri, Ohio, Michigan

Qualifications

To be successful in this position, you must be a grinder! You should have an insatiable desire to find and develop new opportunities.  Applicants should have 5+ years of experience in distribution, product sales and/or capital equipment sales.  Animal Health experience and extensive industry contacts are strongly preferred.  You should be comfortable with highly strategic, complex, and long sales cycles and can explain complex financial matters in a way that the average person can understand.  A BS/BA from a 4-year accredited institution is required.  This position requires overnight travel and could be up to 50-70%. 

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Job Description

The Senior Manager of Marketing Analytics will play a pivotal role in driving our marketing strategy through data analysis and insights. Reporting directly to the SVP of Marketing, this individual will be responsible for leading the marketing analytics function, providing strategic guidance, and ensuring data integrity across various marketing channels. The ideal candidate will be proficient in SQL, experienced in building Tableau dashboards, and have a strong background in email campaign segmentation, media mix modeling, paid media analysis, and offline conversions optimization. This is a new function, requiring a proactive and entrepreneurial mindset. 

Key Responsibilities: 

Data Analysis and Reporting: 

• Conduct in-depth analysis of marketing data from our warehouse using existing reports and SQL to uncover trends, insights, and opportunities. 
• Develop standardized dashboards and ad hoc reports to inform business decisions, with an emphasis on automation and scalability. 
• Develop and maintain Tableau dashboards to visualize key metrics to tell the story behind the numbers and provide recommendations to leadership. 
• Publish and present Excel reports, timeline updates, or recommendations to senior leadership. 
• Validate published reports to ensure accuracy and consistency. 
• Support the development of executive and board-level materials. 

Marketing Channel KPIs and Measurement: 

• Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis. 
• Track and measure KPIs across various marketing channels, including website, email, SMS, direct mail, Google advertising, paid social, etc. 
• Analyze and report on funnel metrics and campaign effectiveness including traffic, acquisition, retention, conversion, and return on marketing investment. 

Email Campaign Segmentation: 

• Segment and analyze email campaigns to optimize targeting, engagement, and conversion rates with actionable insights. 

Paid Media Analysis: 

• Analyze paid media performance across channels, provide insights and recommendations to optimize ad spend, drive maximum transactions for the business, and improve ROI. 

Media Mix Modeling and Attribution: 

• Build the roadmap and develop media mix models or implement attribution models to understand the impact of various marketing channels on overall performance and to accurately measure the effectiveness of different marketing initiatives. 
• Track and optimize omnichannel conversions to provide a holistic view of marketing performance. 

A/B Testing and Experimentation: 

• Design and analyze A/B tests to drive KPI improvements and inform strategic decisions. 

Collaboration and Leadership: 

• Coordinate with other team members to reach project milestones and deadlines. 
• Partner with the Data team to optimize data tracking/quality and drive validated, trusted reporting. 
• Translate business requirements into engineering requirements and coordinate with Data Engineering to build out solutions. 

Personal Attributes: 

• Effective communication skills for technical and non-technical audiences with the ability to translate complex data into actionable insights. 
• Excellent time management skills to meet multiple deadlines simultaneously. 
• Intellectual curiosity to discover new approaches, insights, and to stay current on industry analytical trends 
• Strong attention to detail and a commitment to data accuracy. 
• Ability to thrive in a fast-paced, entrepreneurial environment  
• Demonstrate hands-on aptitude with a willingness to troubleshoot and solve complex problems with a no-job-too-big-or-small attitude. 

Qualifications

• 5+ years of experience in marketing analytics, with a focus on SQL, Tableau, Excel, and in Amazon environments 
• Proven experience with media mix modeling, attribution models, paid media analysis, email campaign segmentation, and offline conversions optimization. 
• Working knowledge of customer acquisition, re-engagement, and retention processes. 

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