Senior Product Manager

Flipside orchestrates blockchain growth through a powerful mix of data, science, and community. We drive measurable market cap growth for blockchain ecosystems, empower analysts with industry-leading data, and empower anyone to earn tokens by shaping the onchain economy.

At the heart of our approach is a proprietary wallet scoring methodology that transforms raw onchain data into actionable growth strategies. This highly quantitative framework drives meaningful ecosystem awareness, acquisition, and activation—and has catalyzed billions in value creation for Flipside partners like Solana, Avalanche, NEAR, Aptos, and more.

Founded in 2017 and backed by leading investors like Republic, Galaxy, and True Ventures, Flipside is a remote-first company with a global team of nearly 100. With an energetic community of 140,000 analysts, and dozens of top-tier blockchain partners, growth knows no bounds at Flipside.

Overview

We’re seeking a dynamic and growth-minded Senior Product Manager to drive the strategic direction, development, and growth of our web3 native products and users.

As a key individual contributor, you will play a pivotal role in defining forward-thinking product strategies and initiatives that delight our users and drive outcomes for our business and blockchain partners.

Responsibilities

• Define and deliver innovative products and incentive programs that grow and delight users and align with our business and partner goals.
• Collaborate with product leaders, engineers, designers, data science, and cross-functional teams to define roadmaps and product requirements that drive outcomes.
• Lead the product development lifecycle, from concept to launch, ensuring timely and high-quality delivery of product and feature releases.
• Drive cross-functional teams in agile development methodologies, including priority management, sprint planning, product shaping, and release coordination.
• Champion user-centered design principles and ensure that products meet or exceed user needs and expectations.
• Support product marketing in the development of go-to-market (GTM) strategies, user incentives, and marketing collateral to successfully launch and promote products.
• Analyze market trends, user behavior, and competitive landscapes to inform product decisions and identify opportunities for innovation.
• Gather and prioritize user feedback and data to drive continuous product improvement and optimization.
• Monitor and report on key performance indicators (KPIs) to measure the success and impact of product initiatives.
• Foster a culture of innovation, collaboration, and continuous improvement within the product team and broader organization.
• Stay current with industry trends, emerging technologies, and best practices in product management.

Requirements

• Proven experience as a Product Lead, Senior Product Manager, or similar role, with a track record of driving successful consumer-facing product initiatives from 0-1.
• Proven ability to lead and inspire cross-functional teams and drive rapid alignment and delivery of successful product launches.
• Strong understanding of product development principles, methodologies, and processes.
• Ability to be adaptable and thrive in a fast paced environment. Experience with agile development and project management.
• Strong creative thinking and strategic mindset with a focus on achieving business objectives.
• Experience collaborating with designers on user research, user experience design (UX/UI), and usability testing.
• Excellent analytical skills and ability to leverage data insights to inform product decisions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.
• Experience building fintech or web3/blockchain-related products is advantageous.
• Experience with GenAI and building AI native products is advantageous.

Senior Director, Finance

Flipside is a commercialization engine that powers blockchain growth. We activate 110,000+ analysts to produce insights, drive narratives, and transact, building emotional connection and a strong and active community that supports token price and chain growth. We make that possible by curating best-in-class data and making that data available entirely for free. Founded in 2017, Flipside works with partners such as Solana, Near, Flow, Avalanche, SEI, Aptos, Blast, Vertex. The company is backed by leading investors including Republic Capital, True Ventures, Galaxy Digital, Collab Currency, Hashkey, M13, and more.

Overview

We are seeking an experienced Senior Director of Finance to lead our finance business partner efforts for revenue, product, and engineering. Reporting to the Flipside CFO, you will work closely with cross-functional teams, including business development, product, engineering, and other leaders in finance to drive your initiatives. We are investing, scaling, and building at Flipside, and this role will put you into the middle of our most important growth efforts.

Responsibilities

Product + Engineering Finance

• Act as the subject matter expert across all finance-product integrations: payment rails, tax, operational payment processes, integration with node operations, and similar.
• Conduct financial analysis and modeling for new product development initiatives, including cost-benefit analysis, ROI projections, and break-even analysis.
• Collaborate with product and engineering teams to align product roadmaps with financial objectives and resource allocation.
• Own costs and forecasts related to COGS: Snowflake, AWS, our node operations and data pipelines.
• Prepare and present financial reports, KPIs, and insights to executive leadership and stakeholders related to finance and product development.
• Coordinate with the accounting team on payments, reporting, data for accounting, and related processes related to our community payments processes.

Revenue Finance

• Evaluate revenue opportunities from a financial perspective, including revenue projections, cost analysis, and other deal financial terms.
• Act as finance lead on community payment volumes and processes with all partner teams, working closely with other finance leaders.
• Monitor and report on the financial performance of existing partnerships, ensuring adherence to contractual obligations and identifying opportunities for optimization.
• Develop and implement pricing analysis for products and services to maximize revenue growth and profitability.
• Monitor and report on revenue performance, partner margins, and identify trends and propose corrective actions when necessary.

Qualifications

• Crypto / Web3 experience required; must have a passion and curiosity for the Crypto / Web3 space whether personally or professionally.
• 10+ years of progressive experience in finance, with a strong background in partnership and revenue finance, and product finance required.
• Bachelor's degree in Finance, Accounting, or a related field; MBA or CPA preferred.
• Experience in fintech and/or payments; particular emphasis on being the SME within a growing fintech product stack.
• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
• Exceptional communication and presentation skills, with the ability to effectively convey financial information to stakeholders at all levels.
• Experience in FP&A, financial operations, and delivering as a business partner to revenue and tech leadership.
• Deep understanding of accounting principles, financial reporting standards, and regulatory requirements.

VP of Marketing

Flipside is a commercialization engine that powers blockchain growth. Founded in 2017, Flipside works with partners such as Solana, Near Flow, Avalanche, SEI, Aptos, Blast, Vertex, and is backed by leading investors including Republic Capital, True Ventures, Galaxy Digital, M13, and more.

We’re on the hunt for a trailblazing Marketing Leader. If you’re tired of playing it safe and are eager to roll up your sleeves, dive headfirst into the action, and steer a team through the exhilarating chaos of the crypto universe, this is your stage.

In our world, it’s not about just managing and measuring campaigns—it’s about creating seismic shifts in the market and leading a team with that same relentless drive. We’re looking for someone who thrives on agility, craves big challenges, and is unafraid of trying guerilla tactics to challenge the status quo. If you can turn big ideas into even bigger results, and if your leadership style is as dynamic as the crypto space itself, then we want to hear from you!

This isn’t just another job; it’s your chance to shape the future of Web3.

Are you Ready? LFG!

Responsibilities:

Brand Strategy Development and Execution:Design and implement a robust brand strategy and brand guidelines that speak to both our B2C and B2B customers.

PR and Media Relations:Execute strategic PR to boost brand visibility and secure positive media coverage. Cultivate and manage relationships with key media outlets, journalists, and influencers.

Content Strategy and Creation:Lead the development of cross channel content that drives brand awareness, establishes thought leadership, and engages multiple audiences.

Sales Enablement:Build high-quality collateral, case studies and training materials to empower GTM teams in the field.

Growth and Demand Generation:Execute cross channel demand generation campaigns to drive qualified leads and increase brand adoption on the B2B side while continuously driving awareness and conversions on the consumer side.

Product and Partner Marketing:Collaborate with GTM and product teams to align and execute partner and product launches/promotions.

Metrics Tracking and Analysis:Define and monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives. Prepare and present regular reports on brand performance, including insights and recommendations for continuous improvement.

Paid and Organic Engagement, Website:Develop and implement strategies to improve organic engagement through content marketing, social, and SEO. Oversee our Owned & Operated properties including the brand website. Drive paid marketing efforts across channels.

Events and Event Management:Execute event strategies to increase brand visibility, engage with key prospects and customers and drive lead generation. Manage all aspects of event logistics, including venue selection, vendor coordination, and event promotion.

Leadership and Team Development:Lead, mentor, and grow a high-performing marketing team, ensuring alignment with brand and business objectives. Foster a relentless, passionate, authentic culture seeded on collaboration and commitment.

Requirements:

• Veteran of B2B2C marketing — we need someone who understands how to build a B2B brand and GTM motion while supporting continued growth of our community of analysts and crypto enthusiasts.
• 7-10 years of experience leading and growing a marketing team required.
• Crypto / web3 marketing experience is a major plus.
• Excellent written and verbal communication skills, with the ability to create engaging content for different audiences.
• A data-driven approach and creative thinking/problem-solving skills, with the ability to develop innovative marketing strategies.
• Strong project management skills and ability to manage multiple tasks and deadlines effectively.

Senior Director, Finance for Revenue & Product

Flipside is a commercialization engine that powers blockchain growth. We activate 110,000+ analysts to produce insights, drive narratives, and transact, building emotional connection and a strong and active community that supports token price and chain growth. We make that possible by curating best-in-class data and making that data available entirely for free. Founded in 2017, Flipside works with partners such as Solana, Near, Flow, Avalanche, SEI, Aptos, Blast, Vertex. The company is backed by leading investors including Republic Capital, True Ventures, Galaxy Digital, Collab Currency, Hashkey, M13, and more.

Overview

We are seeking an experienced Senior Director of Finance to lead our finance business partner efforts for revenue, product, and engineering. Reporting to the Flipside CFO, you will work closely with cross-functional teams, including business development, product, engineering, and other leaders in finance to drive your initiatives. We are investing, scaling, and building at Flipside, and this role will put you into the middle of our most important growth efforts.

Responsibilities

Product + Engineering Finance

• Act as the subject matter expert across all finance-product integrations: payment rails, tax, operational payment processes, integration with node operations, and similar.
• Conduct financial analysis and modeling for new product development initiatives, including cost-benefit analysis, ROI projections, and break-even analysis.
• Collaborate with product and engineering teams to align product roadmaps with financial objectives and resource allocation.
• Own costs and forecasts related to COGS: Snowflake, AWS, our node operations and data pipelines.
• Prepare and present financial reports, KPIs, and insights to executive leadership and stakeholders related to finance and product development.
• Coordinate with the accounting team on payments, reporting, data for accounting, and related processes related to our community payments processes.

Revenue Finance

• Evaluate revenue opportunities from a financial perspective, including revenue projections, cost analysis, and other deal financial terms.
• Act as finance lead on community payment volumes and processes with all partner teams, working closely with other finance leaders.
• Monitor and report on the financial performance of existing partnerships, ensuring adherence to contractual obligations and identifying opportunities for optimization.
• Develop and implement pricing analysis for products and services to maximize revenue growth and profitability.
• Monitor and report on revenue performance, partner margins, and identify trends and propose corrective actions when necessary.

Qualifications

• Bachelor's degree in Finance, Accounting, or a related field; MBA or CPA preferred.
• 10+ years of progressive experience in finance, with a strong background in partnership and revenue finance, and product finance.
• Experience in fintech and/or payments; particular emphasis on being the SME within a growing fintech product stack.
• Deep crypto industry experience; full understanding of institutional-grade crypto finance and other tools, including Fireblocks and similar toolsets.
• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
• Exceptional communication and presentation skills, with the ability to effectively convey financial information to stakeholders at all levels.
• Experience in FP&A, financial operations, and delivering as a business partner to revenue and tech leadership.
• Deep understanding of accounting principles, financial reporting standards, and regulatory requirements.