Marketing Analytics Manager

Go Fish is on the lookout for a dynamic Marketing Analytics & Conversion Rate Optimization (CRO) Manager. We need a big data wizard who's not just adept at gathering and deciphering vast datasets but also an expert in guiding our team and clients towards effective strategies and solutions. Your role will be pivotal in implementing tools for new data collection, utilizing this data to inform critical decision-making, and comfortably navigating through various marketing channels to understand their interconnectedness through data.

Key Responsibilities:

• Primary Data Analysis Lead: You'll be the go-to data analyst for our clients, earning their trust and admiration to the point where they'll seek your insights on matters beyond the original scope. Your expertise in uncovering new information and aiding them in tracking marketing campaign progress will be invaluable.
• Service Offering Development: You'll spearhead the creation of new marketing analytics-based services and solutions. This includes ensuring accurate data capture, designing effective dashboards and reports, establishing best practices for data management, and building processes to effectively optimize conversion rate.
• Hands-On Tactician: Beyond managing marketing analytics, you'll dive deep into solving data collection challenges, analyzing complex data sets, and crafting useful reporting solutions, applying your hands-on expertise.

You should have some or all of the following attributes:

• Agency Experience: You should have a background in an agency setting, with exposure to multiple digital marketing areas, strategy formulation, and creating client deliverables.
• Problem-Solving Prowess: You're someone who relentlessly pursues solutions, especially in unfamiliar territories.
• Meticulous Attention to Detail: Precision in data capture testing is crucial for this role.
• Executive-Level Communication: Comfortable in explaining complex reports to management and executives.
• Analytical Acumen: Certification in Google Analytics, experience with large data sets, segmentation, and synthesizing diverse data points.
• Data Visualization Skills: Proficiency in tools like Looker, Tableau, or Power BI for creating impactful data visuals.
• Required Tool Expertise: Knowledge in SEO, PPC, and CRM tools is essential.
• Technical Know-How: A basic understanding of JavaScript for data collection in the digital realm.
• Familiarity with Analytics and CRO Tools: Experience with Looker Studio, Google Analytics 4, Google Tag Manager, Hot Jar, VWO.
• Certifications (Plus):Google Analytics, Google Ads, SQL.

This role is for someone who thrives in a multifaceted environment, balancing the nuances of marketing analytics with the practical aspects of CRO. If you're passionate about data and its power to transform marketing strategies, we'd love to have you on board!

________________________

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

________________________

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.

Go Fish Digital is looking for a bright, motivated individual to bolster our team of top-notch SEOs.

The role of the SEO Strategist is to create and execute SEO strategies that align with our client’s KPIs. They are responsible for meeting timelines and delivering high-quality work. An SEO Strategist leads the strategy by evaluating the work we’ve completed to determine its effectiveness. They adjust the strategy as needed to get the best results possible. The SEO Strategist communicates what we’ve done, the impact it’s had, and the direction of the ongoing strategy so that clients can see the value of our work and understand how it aligns with the client’s goals. They are problem solvers who can evaluate shifts in the organic search landscape. The SEO Strategist also seeks opportunities to collaborate with other channels to create a seamless cross-channel strategy.

You will:

• Oversee tactical work and execute strategy for technical and on-page deliverables around client’s goals (pivot strategy when needed)
• Create in-depth reports that paint the story of the results
• Possess strong communication skills and the ability to explain SEO strategies simply and effectively
• Ensure the client understands SEO strategy (do they know why we’re doing what we’re doing)
• Support the overall SEO department strategies and growth
• Communicate gaps in SEO strategies and processes to the SEO leadership team to continue the growth and improvement of the department

You should have some or all of the following attributes:

• Demonstrate alignment with our company values and applied knowledge of search engine optimization
• Proven organizational, project, and time management skills
• Excellent communication and presentation skills, both written and verbal, with the ability to provide actionable insights for all levels of an organization
• Possess keen critical thinking and analytical skills
• Proven skills with Google Business Apps, especially Google Sheets
• Minimum of 2-3 years of hands-on experience managing SEO campaigns
• Experience with creating client strategy, communication, management, and proactive account performance troubleshooting
• Experience with industry-standard SEO tools such as Screaming Frog, Moz, Ahrefs, SEMRush, STAT, etc.
• Agency experience is a plus

________________________

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

________________________

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.

Does an unalphabetized bookshelf bother you? Are you fearless in the face of fire drills? Do timelines, deadlines and Gantt charts give you the good kind of goosebumps? If you answered yes to any of these questions, then please, keep reading.

We need a project manager who is confident enough to guide clients down the right paths and our team toward the right solutions. Someone who can artfully manage both being the agency’s mouthpiece to the client and the client’s mouthpiece to the agency. Someone who can push back in a way that makes people love them even more for doing it. To sum it all up -- someone who is strategic, hands-on, tenacious, humble, passionate AND fun.

You will:

• Be the direct, single point person for clients. Clients will love working with you, and will often ask for things outside of scope - because you have such a knack for figuring things out and getting things done!
• Guide a team. You’ll be organizing and leading projects and teams; executing digital marketing strategies - from SEO and link building content campaigns to PPC, ORM and website design.
• Be willing to be a tactician. You won’t just manage the project, but you’ll also roll up your sleeves and use your expertise to dig into data and other details.

You should have some or all of the following attributes:

• Experience in an agency setting, coordinating projects, setting strategy and being a direct point of contact for clients.
• Strong problem solving skills - if you don’t know something, but a client needs it, you will do everything you can to quickly figure it out.
• Extreme attention to detail - especially writing and presentation skills.
• Comfortable working with and presenting to management and executives.
• An analytical mindset - experience diving into Google Analytics, data sheets and connecting all the dots.
• The capability to brainstorm and be part of technical and creative teams.
• Experience with SEO tools are a plus: Moz, Ahrefs, Screaming Frog, etc.
• Certifications are a plus: PMP, CAPM, CSM, Google Analytics and/or Ads (or experienced with other paid digital media), etc.

________________________

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

________________________

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.

Go Fish Digital is looking for a bright, motivated individual to bolster our team of top-notch SEOs.

The role of the SEO Strategist is to create and execute SEO strategies that align with our client’s KPIs. They are responsible for meeting timelines and delivering high-quality work. An SEO Strategist leads the strategy by evaluating the work we’ve completed to determine its effectiveness. They adjust the strategy as needed to get the best results possible. The SEO Strategist communicates what we’ve done, the impact it’s had, and the direction of the ongoing strategy so that clients can see the value of our work and understand how it aligns with the client’s goals. They are problem solvers who can evaluate shifts in the organic search landscape. The SEO Strategist also seeks opportunities to collaborate with other channels to create a seamless cross-channel strategy.

You will:

• Oversee tactical work and execute strategy for technical and on-page deliverables around client’s goals (pivot strategy when needed)
• Create in-depth reports that paint the story of the results
• Possess strong communication skills and the ability to explain SEO strategies simply and effectively
• Ensure the client understands SEO strategy (do they know why we’re doing what we’re doing)
• Support the overall SEO department strategies and growth
• Communicate gaps in SEO strategies and processes to the SEO leadership team to continue the growth and improvement of the department

You should have some or all of the following attributes:

• Demonstrate alignment with our company values and applied knowledge of search engine optimization
• Proven organizational, project, and time management skills
• Excellent communication and presentation skills, both written and verbal, with the ability to provide actionable insights for all levels of an organization
• Possess keen critical thinking and analytical skills
• Proven skills with Google Business Apps, especially Google Sheets
• Minimum of 2-3 years of hands-on experience managing SEO campaigns
• Experience with creating client strategy, communication, management, and proactive account performance troubleshooting
• Experience with industry-standard SEO tools such as Screaming Frog, Moz, Ahrefs, SEMRush, STAT, etc.
• Agency experience is a plus

________________________

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

________________________

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.