LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be a one-stop shop for all outdoor home services. Over the past 10 years, we've expanded to 120 metro areas, raised $35 million in funding, and acquired our largest competitor, solidifying our leadership in the industry.

As we continue to scale, we are looking for a Head of Paid Acquisition to help drive our growth, with a primary focus on Google Ads Paid Search.

If you thrive in a fast-paced, scrappy startup environment and love the intersection of data and digital marketing, read on.

What you'll be responsible for

• Grow Paid Search Revenue:
  Lead and optimize Google Ads paid search campaigns that drive nearly all of our paid acquisition efforts. You'll leverage advanced strategies—bid optimization, copy tests, audience-based rules, and more—combined with internal customer data to maximize ROAS across multiple markets.
• Lead a High-Performing Team:
  Build and mentor a team of paid search experts. Define performance metrics, establish best practices, and foster a culture of continuous improvement and innovation.
• Manage Complex Campaign Structures:
  Oversee large-scale Google Ads campaigns across multiple brands and service lines. You'll bring extensive experience managing complex, multi-market campaigns with varied seasonality, demographics, and pricing.
• Drive Strategic Growth:
  Develop and execute paid search strategies for new verticals as we expand beyond lawn care. Tailor campaigns to fit each unique market, identifying and capitalizing on opportunities for growth.
• Cross-Functional Collaboration:
  Work closely with product, sales, and customer service teams to align paid search strategies with broader business goals. Your ability to integrate paid search insights into the company’s overall marketing efforts will be crucial.
• Own the P&L for Ad Spend:
  You'll be responsible for all paid search spending, ensuring that we hit revenue and efficiency targets. Prepare detailed plans (3-year, 1-year, and quarterly) and own the financial outcomes.
• Analyze Data for Insights:
  Use data to inform strategy—identifying trends in lifetime value, keyword performance, conversion rates by market, and more. You'll also work closely with engineering and data teams to integrate ad platforms with internal data systems.
• Explore New Channels & Test Strategies:
  While 90% of your focus will be on Google Ads, you'll also explore new paid channels and test innovative strategies to enhance performance.

• Extensive Experience with Large-Scale Google Ads Campaigns:
  You’ve managed high-budget paid search campaigns in industries like travel, ticketing, or home services, working with multiple brand/domain strategies.
• Proven Leadership in Paid Search:
  You’ve led successful paid search teams and have a track record of implementing search strategies that deliver significant wins.
• Technical and Analytical Strengths:
  You’re highly skilled in spreadsheets, comfortable with SQL, and have a deep understanding of data-driven decision-making. Scripting languages and experience with data integration tools are a plus.
• Hands-On Approach:
  While this is a leadership role, you're not afraid to get into the weeds. You'll be a hands-on contributor and also a mentor.

• $175k - $195k annual salary range
• Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That’s why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day.
• Supporting self-care: We have unlimited vacation policy and will nudge you to utilize it to care for yourself. We will operate together to ensure you have the support you need.
• Healthcare benefits: Medical, dental, vision and 401k
• Fully remote position: Work remotely from anywhere you want.

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LawnStarter is a marketplace that makes lawn care easy for homeowners while helping small businesses succeed. We've raised millions in venture funding and are growing fast. Are you a driven software engineer manager interested in helping give millions of Americans the freedom to spend time on what truly matters?

Working at LawnStarter offers you a chance to help solve the most important challenges in the marketplace industry in an environment that’s fun, collaborative, and innovative. We are looking for smart, creative individuals who are passionate about innovation and aren't afraid to show it.

What you'll do:

As the Manager of Software Engineering at LawnStarter, you’ll report to the VP of Software Engineering and be responsible for managing cross-functional delivery teams. From understanding the business value to customer satisfaction you will be empowered to drive continuous improvement. 

To be successful, you will need to strongly collaborate with Product Management, Product Design as well as all different engineering specialties such as quality engineering, architecture, security, and more on everything from roadmap estimation to project execution and delivery.

You’ll be an integral leader for our team responsible for helping define engineering processes, tracking, and coordinating development initiatives as we deliver on our product roadmap.  Our ability to deliver quality software to our customers in a timely, predictable manner will be directly attributable to your capacity to identify and address challenges faced by your teams.  And as we continue to grow our business and mature our processes, you’ll play a pivotal role in charting our course.

You’ll also:

• Recruit, motivate, retain and lead a diverse team of engineers 

• Demonstrate the ability to deliver high-quality software sustainably with a predictable cadence 
• Build a culture of distributed responsibility where managers and team members are accountable and empowered to meet and deliver organizational goals 
• Experience the theory and complexities of distributed systems and can, when needed, dig into the details on system design, incident response, and the observability requirements needed to be successful 
• Experience working across geographic, cultural, and time zones 
• Build and manage distributed teams that have experience working with multiple programming languages and technology stacks 

• Support the growth of team members by making time for training, coaching, and career development. 

What we're looking for:

We’re looking for you if you’re an experienced engineer manager with a blend of people skills and a solid technical foundation. More specifically, we’re looking for:

• Someone with a fair amount of experience working on both server- and client-side web software. You should have familiarity with cloud development, why Test Driven Development (TDD) is critical while writing code, what makes an API RESTFul, what React is, what an XSS attack is, and how an MVC web framework works. That will probably mean you’ve been doing this stuff for a few years.
• Someone who understands fundamental computer science concepts. That doesn’t necessarily mean you have a CS degree. But you should be able to describe how a pointer works, what Big O notation is and how to use it, when to use composition and when to use inheritance and the differences between an array and a linked list and a set.
• Someone with a firm grasp of SQL and databases in general (including non-relational databases). You should know how to do CRUD operations, what indexes are and why they matter, and the difference between a left join and an inner join for instance.

What makes this role awesome:

1 - One Team, One Heart

We believe the most significant part of any work environment is the team. That’s why we have spent a massive amount of time finding humble, hungry, and smart folks that you will get to work with every single day. That’s a huge part of the reason LawnStarter received the best places to work in 2018 award from the Austin-American Statesman.

2 - Growth

We have a small, tight-knit engineering team willing to give responsibility to anyone that is hungry, humble, and smart. You’ll have opportunities to own large portions of our technical direction for new features, and larger projects. You’ll get to work with a team of passionate engineers who are eager to share our knowledge and experience, and also learn from yours.

3 - High-Performance Distributed Team Environment

We are a diverse and distributed team which are passionate about the empowerment to deliver daily value to our users. We have built our core business with great unit economics and efficiency. What does that mean? Well, that allows us the opportunity to solve new and exciting challenges building innovation leading the market segment we are in. Put simply, we have unique problems being solved in a fast-paced environment but are extremely stable and able to continue investing in the future. 

• Work from the comfort of your own home
• $120-$140k salary range

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LawnStarter is the nation’s leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. But lawn care is only the beginning - our vision is to become the one-stop shop for all home services.

Our company is flourishing at an incredible pace, profitable and achieving remarkable success. And we're not stopping there! We're actively seeking talented and hard-working individuals like you to join our team and help us achieve our ultimate vision.

We are seeking an experienced IVR Specialist with expertise in AWS Connect and Five9 to join our team. As an IVR Specialist, you will be responsible for managing, configuring, and optimizing our Five9 contact center and AWS Connect platforms, and assisting with projects and operations that interact with those platforms. Your primary responsibilities will include:

Responsibilities:

• Managing the setup, configuration, and administration of Five9 and AWS Connect contact center platforms.
• Designing and implementing call flows, IVR scripts, queues, and routing strategies to enhance call handling and improve customer experience.
• Collaborating closely with stakeholders to gather requirements and translate them into technical solutions.
• Providing technical support and troubleshooting issues related to the Five9 platform and AWS Connect.
• Developing custom contact flows and IVR systems.
• Monitoring and analyzing system performance, identifying areas for optimization.
• Create detailed reports on IVR performance and usage using Five9 and AWS platforms as requested.
• Analyze IVR performance metrics to identify areas for improvement and make necessary adjustments.
• Ensuring solutions are scalable, secure, and compliant with best practices.

• Proven experience working with Five9 and AWS Connect or similar cloud-based contact center platforms with at least 3 years of experience.
• Strong understanding of call center operations.
• Proficiency in configuring and customizing the Five9 and AWS platforms, including IVR scripting, call routing, and reporting.
• Hands-on experience with AWS services, specifically AWS Connect, and Five9. 
• Experience in designing and implementing AWS Cloud contact center solutions.
• Excellent problem-solving skills and ability to troubleshoot technical issues independently.
• Strong communication and collaboration skills with cross-functional teams.
• Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Certifications in Five9 and/or Amazon Connect preferred. Knowledge of ZenDesk is a plus.
• You have excellent communications, analytical and teamwork skills.
  
  
  

• Fully remote position: Work remotely from anywhere you want.

• 8-10 USD hourly

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LawnStarter is the nation’s leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. But lawn care is only the beginning - our vision is to become the one-stop shop for all home services.

Our company is flourishing at an incredible pace, profitable and achieving remarkable success. And we're not stopping there! We're actively seeking talented and hard-working individuals like you to join our team and help us achieve our ultimate vision.

What you'll do:

As a Lead Software Engineering Contractorat LawnStarter, you’ll report to one of our Engineering Managers and be responsible for leading technical initiatives from inception to the hands of our users. You will be empowered to drive continuous improvement and constantly evaluate the return on investment on every decision we make when building our products.

You’ll be in a hands-on development and technical lead role collaborating with our cross functional teams to help continue building the leading LawnStarter platform. Your focus will be architecting solutions, writing quality code, leading other engineers by example and solving technical challenges that will continue improving the experience of our users. You will become a key contributor to the codebase willing to work in any area of the code when needed. This can include JavaScript, PHP, Terraform or other backend/operations languages or technologies.

Our ability to deliver quality software to our customers in a timely, predictable manner will be directly attributable to your capacity to identify and address challenges faced by the initiatives you will be leading.

You'll also:

• Lead the development of LawnStarter platform ensuring that we’re utilizing the best development techniques, architectural patterns, frameworks and libraries for those initiatives
• Own and ensure the resolution of complex problems found in our systems and integrations
• Find opportunities to broadcast knowledge and lessons learned across delivery teams
• Delegate to teammates and work with them to ensure they're successful
• Identify technical debt buy-down opportunities and work with the engineering management team and the product management team to prioritize these activities
• Ensure patterns are in place to provide thorough automated testing with tests at each level of the test pyramid
• Communicate patterns and solutions through both thorough written documentation and technical presentations

What we're looking for:

We’re looking for you if you’re an experienced, full-stack engineer. More specifically, we’re looking for:

• Someone with a fair amount of experience working on both server- and client-side web software. You should have familiarity with cloud development, why Test Driven Development (TDD) is critical while writing code, what makes an API RESTFul, what React is, what an XSS attack is, and how an MVC web framework works. That will probably mean you’ve been doing this stuff for a few years.
• Someone who understands fundamental computer science concepts. That doesn’t necessarily mean you have a CS degree. But you should be able to describe how a pointer works, what Big O notation is and how to use it, when to use composition and when to use inheritance and the differences between an array and a linked list and a set.
• Someone with a firm grasp of SQL and databases in general (including non-relational databases). You should know how to do CRUD operations, what indexes are and why they matter, and the difference between a left join and an inner join for instance.

All team members at LawnStater are expected to embody our core values which are:

Be data-driven, Get shit done, People are critical, Challenge the status quo, Be scrappy, Build a great environment.

Please note this is a contractor position, and you are required to have your own MacBook system for compatibility purposes, or be able to purchase one if hired.

Great Culture:One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That’s why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day.

Fully remote position: Work remotely from anywhere you want.

See more jobs at LawnStarter

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LawnStarter is the nation’s leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. But lawn care is only the beginning - our vision is to become the one-stop shop for all home services.

Our company is flourishing at an incredible pace, profitable and achieving remarkable success. And we're not stopping there! We're actively seeking talented and hard-working individuals like you to join our team and help us achieve our ultimate vision.

We're looking for a Senior Software Engineer contractor, with the potential to move into a Lead Engineer contractor role within 6 months or so.

What you'll do:

• As a Senior Software Engineer at LawnStarter,  you are passionate about building quality software products. 
• You’ll build reliable, observable, resilient, and scalable code that powers our suite of mobile and web applications supporting our providers, customers, and internal stakeholders.
• You’ll be in a hands-on role building rich experiences, helping make LawnStarter design system come to life in code, use your knowledge to bridge the gaps between designers and engineer and making sure the code you write scales responsively from mobile devices to desktop browsers and users love to use. 
• You’ll work closely with our Product Management, Product Design across all engineering specialties to help decide which features to build and how to build them efficiently. We want to hear your ideas, not just tell you what to do.
• You’ll release new software every day. We practice continuous integration and continuous delivery so you’ll get your first change into production in the first few days. From there you’ll be making changes that will save millions of hours to people so they can do what really matters in life. 
• You’ll take pride in your work and will be excited to inspire and mentor junior developers as they ramp up their knowledge and experience alongside you

We’re looking for you if you’re an experienced full-stack web software engineer. More specifically, we’re looking for:

• Someone with a fair amount of experience working on client-side web software with modern libraries and frameworks (React/React Native). You should understand how HTTP works, why Test Driven Development (TDD) is critical while writing code, what an XSS attack is, and how an MVC web framework works. That will probably mean you’ve been doing this stuff for 5+ years.
• Someone familiarized with CSS architecture including pre/post processors and CSS-in-JS, and best practices around responsive layout, accessibility, and animation. You should have experience working with design systems and designers or within a product design organization.
• Someone who understands fundamental computer science concepts. That doesn’t necessarily mean you have a CS degree. But you should be able to describe how a pointer works, what Big O notation is and how to use it, when to use composition and when to use inheritance and the differences between an array and a linked list and a set.
• Someone with a firm grasp of SQL and databases in general (including non-relational databases and modern cloud database solutions). You should know how to do CRUD operations, what indexes are and why they matter, and the difference between a left join and an inner join for instance.

Our tech stack and software development process:

Most of our software is written in PHP (Laravel) and TypeScript (React/React Native). You’ll work with these languages and possibly more as we continue to grow. We’re not worried about checking off boxes for specific languages. As long as you have a background with any mainstream object-oriented language and have great engineering fundamentals, we believe you can get up to speed with any similar language quickly.

We believe you should be empowered to own the entire life of your software, from the initial design through release and observing. And we believe you should be responsible for that software’s continued health. After all, that’s what really matters — the software needs to work correctly so users can get what they want quickly and efficiently.

Great Culture:One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That’s why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day.

Fully remote position: Work remotely from anywhere you want.

Compensation: $60-$80k USD annually

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