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Meru Health


An online provider for greater mental health

10d

Senior Manager, Lifecycle Marketing

Meru HealthHybrid - Denver, CO
10 years of experience ● Design

Meru Health is hiring a Remote Senior Manager, Lifecycle Marketing

Meru Health is currently looking for a Senior Manager, Lifecycle Marketing, to join on Denver team.

About Meru Health

At Meru Health, our mission is deeply personal.

Founded in 2016 after losing loved ones to mental health challenges, our founders witnessed firsthand the significant gaps in access to effective care that drives long-lasting results. Their experiences highlighted a crucial truth: mental health issues are often intertwined with physical health. The impact of nutrition, sleep, and breathing on mood and physical well being—and vice versa—is well documented, yet many mental health services continue to overlook this vital connection.

Traditional talk therapy and psychiatric treatments alone aren’t sufficient for most people. That’s why our digital 12-week program is proven to treat mild to severe symptoms of stress, depression, anxiety, burnout and more. Addressing the mind and body, it includes scheduled video calls and unlimited chatting with a therapist plus on-demand wellness practices, heart rate variability (HRV) therapy and anonymous community support—all from an easy-to-use app. The result? 2X better outcomes than traditional therapy. 

Your main responsibilities:

We’re looking for a strategic, creative and data-driven lifecycle marketing expert to own all aspects of our lifecycle marketing; from nurturing and converting leads to driving engagement and retention with users throughout their Meru Health journey. This role will work cross-functionally with marketing, product, data and clinical teams to develop compelling storytelling, deliver campaigns that add value at every touchpoint, and achieve growth through hypothesis-driven experimentation. You will play a pivotal role in ensuring our messages reach the right audience at the right time. And as a data enthusiast, you will become an expert in our users, diving deep into the data to get at the core of how to attract, convert, engage and retain users.

Your areas of ownership:

  1. Effectively nurture leads, convert prospects, and increase customer retention through onboarding and in-product outreaches
    • Own and execute lead nurture/re-engagement email and SMS campaigns, from content creation, setting up and optimizing campaigns to analyzing and reporting on opportunities to improve performance and increase LTV
    • Support A/B tests in subject lines, creative, and copy tests to improve open rates, click-through rates, and conversions
    • Design and optimize member journey maps, identifying key touch points and opportunities for engagement and personalization across email, SMS, direct mail, digital marketing advertising, chat, in-app messaging, and other channels as they are implemented
    • Partner with product and marketing to run experiments along the member journey, using multi-channel communications and effective storytelling
    • Collaborate closely with the brand and creative team to ensure all communications appropriately represent the Meru Health brand voice, tone and overall positioning
    • Leverage data and analytics to measure campaign performance, optimize member engagement strategies, and drive ROI by reducing CAC and optimizing channel efficiency
    • Manage and report on lifecycle marketing roadmaps, as well as respective growth marketing KPIs; work with a data analytics team to develop and monitor KPIs to ensure the effectiveness of lifecycle marketing efforts, including member conversion, retention, engagement rates, and satisfaction scores
  2. Assess and improve our MarTech stack to drive operational efficiencies
    • Oversee the selection, implementation, and optimization of marketing technology tools, including integration with CRM systems, marketing automation platforms, and analytics tools
    • Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques
    • Find opportunities to improve our approach to email segmentation, personalization, automation, and tracking — not just across nurture efforts, but also top-of funnel awareness and demand generation campaigns
    • Engage in cross-functional efforts to maintain health of integration and automation between Customer.io and Meru Health’s product 
  3. Leverage user research toeffectively target customers with personalized messaging and experiences at each stage
    • Initiate and manage ongoing user research and share insights on pain points and preferences at different stages of the journey back with brand, marketing and product teams 
    • Apply user research insights to help identify distinct customer segments based on their needs, allowing for personalized marketing campaigns tailored to each group
  4. Support new product GTM strategies that support larger business priorities
    • Develop and pilot member lifecycle communications journeys for new products and initiatives, ensuring marketing is on pace with product development to reduce funnel dropoff
    • Connect industry trends with functional and business opportunities; mobilize against opportunities which drive the largest potential impact
  5. Act as a member marketing and email marketing SME, supporting strategy and execution for related initiatives
    • Consult on and lend expertise to communication strategies for other areas of the business, like demand gen email marketing and other direct-to-consumer efforts 
    • Identify trends and lifecycle marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain customers

What you will need to be successful in this role:

  1. Skills needed:
  • Alignment with our values and passion for our mission
  • Skilled writer and an eye for design (as you will lead the development of marketing content and assets that support lifecycle marketing efforts, including emails, landing pages, and in-app experiences)
  • Strong data analysis skills that allow you to make data-driven recommendations to improve customer journeys and engagement
  • Experimentation skills and strong understanding of A/B testing to optimize messaging
  • Strong project management, communication, and time management skills
  • Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
  • Ability to both think strategically and implement tactically, with excellent communication and leadership skills

  • Work experience needed:
    • 10 years of experience in CRM or lifecycle marketing operations for a direct-to-consumer or B2B2C brand
    • Experience with email marketing, SMS and push notification delivery
    • Healthcare experience, ideally within early stage, high growth SaaS, telehealth or subscription-based business models
    • Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, personalization, and marketing research
    • Experience building repeatable processes that scale, improving operations or driving change management a plus
    • Experience working cross-functionally with Clinical, Analytics, Product, Technology, and Engineering teams to ensure alignment and drive shared goals

  • Knowledge, education, and/or training needed:
    • A deep understanding of MarTech tools and analytics
    • Strong proficiency within Customer.io and/or other related email marketing tools 
    • Proficient in data visualization platforms (ideally Mixpanel)
    • Advanced knowledge of marketing automation best practices for DTC 
    • Proficient in building and editing HTML emails

    Compensation: $140,000-$160,000

     

    See more jobs at Meru Health

    Apply for this job

    +30d

    Remote Licensed Therapist, Part-Time

    Meru HealthRemote (LMFT, LPCC, LPC, LCSW)
    Master’s Degree ● mobile ● c++

    Meru Health is hiring a Remote Remote Licensed Therapist, Part-Time

    Working with Meru Health as a Remote Therapist fully licensed in the USA, you will be part of a mission to make mental health care more holistic, effective, accessible and outcome-driven. Watch this brief animation to learn more. We are currently adding providers to our Standby Network, with a goal to onboard into our network as demand increases.
     
    A few reasons WHY therapists are joining our company:
    1. Opportunity to reach new client's using innovated technology
    2. To be part of a great community of like-minded therapists who take a holistic approach to treating the whole person
    3. The opportunity to join a growing company that is innovative and tech-based and offers people another option for therapy when talk therapy might not be the right fit.
    4. They want to be part of something greater that is not only challenging our current system but also creating a whole new, non-traditional, and highly effective, research-backed solution
    Your responsibilities will include:
    • 70% of the role consists of facilitating 30-40 minute intake calls via Zoom video and brief 30 min in program calls
    • 30% of the role consists of connecting with your participants through our online dashboard via clinical chat throughout the duration of the 12 week program
    • Track participant progress in our care program by reaching out to them M-F via our chat dashboard, spending no more than 10-15 minutes total per participant per week
    • Work collaboratively with our care team, other therapists, founders, and health care professionals to foster effectiveness, high levels of engagement, growth, and global change
    • Keep appropriate records as dictated by ethical and legal standards
    • Provide feedback to the product team to improve our solution. Working with an app product team developing and improving our treatment modality.
    • Add value to the team by modeling transparency, mindfulness, integrity, courage and passion

    What you will need to be successful as a Remote Therapist:

    • Doctoral or Master’s Degree in Psychology, Counseling, Marriage and Family Therapy, Social Work or another relevant field
    • Fully licensed (Licensed Psychologist, LCSW, LMFT, LPC) in any USA state
    • 3+ years of independently licensed clinical experience working directly with the adult population inclusive of diagnosing and helping them navigate moderate to severe depression, anxiety, burnout and stress
    • Mindfulness & CBT training
    • 10h/week minimum time commitment to start with the desire to grow
    • Cultural competence when it comes to diversity and inclusion
    • Clinical Competence in actively practicing evidence-based care 
    • Compassion and an approach rooted in mindfulness
    • A desire to use the power of latest technologies to improve your care
    • Tech-savviness: familiarity with latest remote working tools and a 'can-do' attitude when it comes to learning new technologies
    • Adaptability, flexibility, solutions-oriented and resourcefulness when it comes to navigating change and/or uncertainty 
    Other Perks:
    • Flexible working schedule: work anywhere and whenever you have pockets of time
    • Ability to expand your reach as a therapist and be part of the foundation building of our Therapist team
    • An opportunity to learn and grow extremely fast with a world-class team & partners
    • A multi-cultural, inclusive, and passionate team
    • Access to a community of brilliant, kind, compassionate, driven, and humble clinicians
    • Monthly free continuing education live webinars
    • Support with cross state licensing 

    More About Meru Health
    Meru Health is growing fast to meet the rapidly increasing demand for mental health services. We partner with healthcare organizations, large employers and insurance companies who understand the need to offer comprehensive mental healthcare to members or employees, and to meet challenges so many people face with trying to access mental health care services.

    As one of our Remote Therapists, you will be empowering people with a scalable and effective treatment solution. Our solution is a comprehensive tool for participants (the name we use for patients) to manage their symptoms of burnout, depression, and anxiety. Our 12-week mobile treatment program includes mindfulness and CBT practices, Biofeedback, sleep medicine, nutritional psychiatry, and daily remote therapist support on weekdays. We've proven the efficacy of our approach in 4 peer-reviewed studies and we have two additional papers in peer-review.

    From an organizational perspective, Meru Health is a flat and non-hierarchical company with Scandinavian/Nordic roots and with a high degree of independence and trust. This means that we look for people to join the company who are highly self-driven and act like entrepreneurs. This also means we expect a lot and also give a lot of freedom and room for creativity.

    At Meru Health, we don’t just accept differences — we celebrate, support, and thrive on them as a source of human creativity and richness of life, for the benefit of our employees, our customers, and our community. Meru Health is proud to be an equal opportunity workplace and an affirmative action employer.

    See more jobs at Meru Health

    Apply for this job

    +30d

    Remote Licensed Therapist - Spanish Speaking, Part-Time, OR

    Meru HealthRemote (LMFT, LPCC, LPC, LCSW)
    Master’s Degree ● mobile ● c++

    Meru Health is hiring a Remote Remote Licensed Therapist - Spanish Speaking, Part-Time, OR

    Working with Meru Health as a Remote Therapist fully licensed in the USA, you will be part of a mission to make mental health care more holistic, effective, accessible and outcome-driven. Watch this brief animation to learn more.
     
    A few reasons WHY therapists are joining our company:
    1. Opportunity to reach new client's using innovated technology
    2. To be part of a great community of like-minded therapists who take a holistic approach to treating the whole person
    3. The opportunity to join a growing company that is innovative and tech-based and offers people another option for therapy when talk therapy might not be the right fit.
    4. They want to be part of something greater that is not only challenging our current system but also creating a whole new, non-traditional, and highly effective, research-backed solution
    Your responsibilities will include:
    • 70% of the role consists of facilitating 30-40 minute intake calls via Zoom video and brief 30 min in program calls
    • 30% of the role consists of connecting with your participants through our online dashboard via clinical chat throughout the duration of the 12 week program
    • Track participant progress in our care program by reaching out to them M-F via our chat dashboard, spending no more than 10-15 minutes total per participant per week
    • Work collaboratively with our care team, other therapists, founders, and health care professionals to foster effectiveness, high levels of engagement, growth, and global change
    • Keep appropriate records as dictated by ethical and legal standards
    • Provide feedback to the product team to improve our solution. Working with an app product team developing and improving our treatment modality.
    • Add value to the team by modeling transparency, mindfulness, integrity, courage and passion

    What you will need to be successful as a Remote Therapist:

    • Doctoral or Master’s Degree in Psychology, Counseling, Marriage and Family Therapy, Social Work or another relevant field
    • Fully licensed (Licensed Psychologist, LCSW, LMFT, LPC) in any USA state
    • 3+ years of independently licensed clinical experience working directly with the adult population inclusive of diagnosing and helping them navigate moderate to severe depression, anxiety, burnout and stress
    • Mindfulness & CBT training
    • 10h/week minimum time commitment to start with the desire to grow
    • Cultural competence when it comes to diversity and inclusion
    • Clinical Competence in actively practicing evidence-based care 
    • Compassion and an approach rooted in mindfulness
    • A desire to use the power of latest technologies to improve your care
    • Tech-savviness: familiarity with latest remote working tools and a 'can-do' attitude when it comes to learning new technologies
    • Adaptability, flexibility, solutions-oriented and resourcefulness when it comes to navigating change and/or uncertainty 
    Other Perks:
    • Flexible working schedule: work anywhere and whenever you have pockets of time
    • Ability to expand your reach as a therapist and be part of the foundation building of our Therapist team
    • An opportunity to learn and grow extremely fast with a world-class team & partners
    • A multi-cultural, inclusive, and passionate team
    • Access to a community of brilliant, kind, compassionate, driven, and humble clinicians
    • Monthly free continuing education live webinars
    • Support with cross licensing 

    More About Meru Health
    Meru Health is growing fast to meet the rapidly increasing demand for mental health services. We partner with healthcare organizations, large employers and insurance companies who understand the need to offer comprehensive mental healthcare to members or employees, and to meet challenges so many people face with trying to access mental health care services.

    As one of our Remote Therapists, you will be empowering people with a scalable and effective treatment solution. Our solution is a comprehensive tool for participants (the name we use for patients) to manage their symptoms of burnout, depression, and anxiety. Our 12-week mobile treatment program includes mindfulness and CBT practices, Biofeedback, sleep medicine, nutritional psychiatry, and daily remote therapist support on weekdays. We've proven the efficacy of our approach in 4 peer-reviewed studies and we have two additional papers in peer-review.

    From an organizational perspective, Meru Health is a flat and non-hierarchical company with Scandinavian/Nordic roots and with a high degree of independence and trust. This means that we look for people to join the company who are highly self-driven and act like entrepreneurs. This also means we expect a lot and also give a lot of freedom and room for creativity.

    At Meru Health, we don’t just accept differences — we celebrate, support, and thrive on them as a source of human creativity and richness of life, for the benefit of our employees, our customers, and our community. Meru Health is proud to be an equal opportunity workplace and an affirmative action employer.

    See more jobs at Meru Health

    Apply for this job