We are seeking an experienced Senior Paid Media Buyer to join our dynamic, fast-paced boutique creative social and digital agency, supporting work for a leading health and technology client. You will be responsible for developing data-driven paid media strategies to meet business objectives while managing programmatic campaigns across CTV, display, and audio and paid social campaigns on platforms such as Meta, TikTok, LinkedIn, and X.
Key Responsibilities
Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.
Manage execution and build out of campaign plans on platform.
Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic and social campaigns.
Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.
Collaborate with internal teams on campaign strategies, reporting, and goal alignment.
Provide strategic creative guidance for ad development to maximize campaign performance.
Build and nurture relationships with ad networks, technology vendors, and partners.
Stay current with programmatic best practices, platform updates, and emerging media innovations.
Maintain a deep understanding of the digital ecosystem, including programmatic channels like display, native, and CTV, and how they integrate with search and social media.
3-5+ years of experience managing programmatic campaigns, including hands-on use of DSPs, with experience managing paid social campaigns on platforms such as Google, Facebook, TikTok, X, etc.
Client-facing experience, with proven ability in storytelling, reporting, strategic planning, and campaign performance management.
Proficient in analyzing programmatic performance data and optimizing campaigns based on insights.
Excellent time management and multitasking skills in a fast-paced environment with tight deadlines.
Strong attention to detail with demonstrated analytical skills.
Exceptional verbal and written communication skills.
Enthusiastic, data-driven, creative, and committed to staying on top of digital media trends.
Salary Range
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We are seeking an Experiential Designer & Analyst to spearhead creative performance analysis and testing across paid social media platforms like Meta, TikTok, LinkedIn, and others. In this role, you will be responsible for both analyzing data and formulating creative testing strategies to improve campaign outcomes. You will be a key player in interpreting performance metrics, proposing creative optimizations, and ensuring data-driven decisions lead to successful campaigns.
Key Responsibilities
Creative Testing & Strategy: Design and implement creative tests, including A/B testing and multivariate testing, to optimize performance for paid social campaigns.
Data-Driven Analysis: Serve as the primary analyst responsible for reviewing creative performance metrics (e.g., CTR, CPA, engagement rates). Use these insights to make recommendations for creative improvements and new test proposals.
Performance Reporting:Regularly report on the effectiveness of creative assets and campaign tests, identifying patterns and areas for optimization.
Conceptual Proposals: Lead the ideation and proposal of new creative concepts based on data analysis, working closely with design and media teams.
Trend Analysis:Stay ahead of industry trends, particularly on Meta, LinkedIn, and TikTok, to introduce innovative creative formats and experiences.
Collaboration:Work with media buyers and creative teams to align creative strategies with overall media and business goals, ensuring continuous performance improvements.
End-to-End Ownership: Own the full lifecycle of creative performance analysis, from initial data collection and hypothesis formulation to testing and optimization.
3-5+ years in a role focused on paid social media, creative strategy, and performance analysis, preferably with Meta and LinkedIn.
Proficiency in paid social media platforms (Meta Ads Manager, LinkedIn Campaign Manager) with a deep understanding of how creative impacts performance.
Strong data analysis skills, with experience interpreting metrics and translating them into actionable insights.
Expertise in A/B testing, multivariate testing, and performance tracking for digital campaigns.
Proven ability to propose creative optimizations based on performance insights.
Analytical mindset with creative problem-solving capabilities.
Strong communication and presentation skills to articulate data insights and creative recommendations.
Ability to work independently and manage multiple testing and optimization initiatives simultaneously.
Preferred Skills
Experience with Google Analytics and other performance tracking tools.
Background in performance marketing, with experience in both B2B and B2C environments.
Salary Range
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We are looking for an experienced Media Supervisor to oversee the planning, implementation, and optimization of media strategies across multiple channels. In this role, you will manage media campaigns, collaborate with cross-functional teams, and drive the successful execution of digital and traditional media initiatives. The ideal candidate has a deep understanding of the media landscape, a strategic mindset, and a proven ability to manage campaigns that deliver measurable results.
Join our dynamic, remote team and take the lead in shaping cutting-edge media strategies that drive meaningful results for our clients. If you’re a proactive media professional looking to make an impact in a fast-growing agency, this is the perfect opportunity for you.
Key Responsibilities
Campaign Strategy Development: Lead the creation of comprehensive media strategies that align with client objectives, utilizing both digital and traditional media platforms (TV, radio, print, OOH, digital, social, etc.)
Media Planning & Buying: Oversee the media planning and buying process, ensuring optimal use of budgets, accurate targeting, and effective channel mix.
Client Management:Serve as the main point of contact for clients, presenting media strategies, campaign updates, performance insights, and recommendations for optimizations.
Team Leadership:Supervise and mentor junior media planners and buyers, providing guidance, support, and training to develop their skills and enhance overall team performance.
Campaign Monitoring & Optimization:Monitor ongoing media campaigns, track KPIs, and make data-driven decisions to optimize for performance, ensuring delivery against client goals (e.g., ROI, CTR, CPC, etc.).
Vendor Negotiations:Build and maintain relationships with media vendors, negotiating rates, placements, and added value to maximize media investments.
Budget Management:Track and manage media budgets, ensuring campaigns are executed within scope while maximizing results.
Performance Reporting: Create detailed post-campaign reports and presentations, providing in-depth analysis of campaign performance and insights for future media planning.
Cross-Functional Collaboration:Work closely with creative, account, and analytics teams to ensure media strategies are fully integrated into the broader marketing objectives.
Market & Trend Analysis:Stay current on industry trends, emerging media channels, and competitive activity to inform innovative media strategies and recommendations.
Quality Assurance:Ensure all media plans and campaigns are executed accurately, within deadline, and comply with client and industry standards.
Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
5-7 years of media planning and buying experience, with a strong focus on both digital and traditional media.
Proficiency in media planning tools (e.g., Google Ads, Facebook Ads Manager, The Trade Desk, Nielsen, etc.).
Experience managing media budgets and optimizing for performance across various channels.
Excellent analytical skills with the ability to translate data into actionable insights.
Strong leadership and team management skills, with experience supervising and mentoring junior staff.
Excellent communication and presentation skills.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Remote work experience is a plus.
Preferred Skills
Experience with programmatic media buying and advanced targeting strategies.
Familiarity with ad servers and tracking tools such as DoubleClick, Sizmek, or similar.
Google Ads and Facebook Blueprint certifications are a plus.
Salary Range
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Responsibilities:
Salary Range of $60,000 - $80,000, depending upon experience.
See more jobs at mllnnl
See more jobs at mllnnl