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23d

Proten International Limited is hiring a Remote Brand Marketing Manager

Job Description

Develop, plan, and execute a comprehensive marketing strategy that aligns with the brand’s identity and business goals.
Manage and create content for social media platforms (Instagram, Facebook, TikTok), ensuring all posts reflect the brand's voice and aesthetic.
Monitor trends in fashion, culture, and social media to keep content fresh, relevant, and engaging.
Curate and maintain a visually appealing social media feed that reflects the brand’s ready-to-wear collections.
Engage with the social media community by responding to comments, messages, and inquiries promptly.
Analyze social media performance and provide regular reports to assess growth, engagement, and ROI.
Collaborate with the design, marketing, and sales teams to promote new collections, events, and special campaigns.
Manage paid advertising on social media platforms to increase reach and conversions.
Stay updated on social media algorithms, best practices, and emerging platforms.
Identify and manage partnerships and collaborations with other fashion brands, businesses, and influencers in Enugu and neighboring cities.
Build relationships with local media outlets to secure press coverage and features that enhance brand visibility.
Develop strategies for promoting collections, events, and other brand initiatives through online and offline channels.

At least 4 years of Proven experience as a marketing professional, preferably in the fashion industry or a lifestyle brand.
Knowledge of influencer marketing and collaborations (although influencers are not currently part of the strategy).
Graphic design and photo/video editing skills are a plus.
Strong knowledge of social media platforms (Instagram, Facebook, TikTok) and their tools.
Excellent visual storytelling and content creation skills, with the ability to create on-brand, engaging content.
Proficiency in using social media analytics tools to track performance and optimize strategies.
Creativity and a keen eye for fashion trends, ensure that the brand stays relevant in a fast-changing industry.
Experience with paid social media advertising, particularly on Instagram and Facebook.
Strong communication skills and ability to collaborate with cross-functional teams.
Comfortable working with a CMS system like WordPress
A strong entrepreneurship mindset and ability to drive marketing initiatives.
Ability to work independently and manage multiple projects in a fast-paced environment with little or no supervision.