Head of SEO

Who we are

Sortlist is a global platform that connects businesses with expert service providers, fostering meaningful partnerships that drive success. Since our founding in 2014, we’ve rapidly expanded to become one of Belgium's fastest-growing tech companies. Today, with half a million visitors per month and a presence in over 140 countries, we help both leading global brands and growing SMBs find the right agencies to bring their projects to life. Our dynamic team of 80 professionals works internationally, ensuring that every company, regardless of size, can access the best talent to meet their business needs.

Role Mission

As the Head of SEO at Sortlist, your mission will be to spearhead our global organic growth initiatives by crafting and executing a high-impact SEO strategy that aligns with Sortlist’s overarching business goals. This role requires a strategic leader who excels in driving organic visibility across multiple languages and regions while maintaining a balance between visionary thinking and hands-on technical expertise.

As Head of SEO you will lead a global team, integrating technical SEO, content strategy, and off-page optimization to maximize organic visibility across all target markets. The ideal candidate will be a data-driven decision-maker, capable of navigating complex international SEO challenges, fostering collaboration across regions, and consistently delivering measurable results.

Key Responsibilities

Strategic Leadership:

• Develop and implement a robust SEO strategy that aligns with Sortlist's business goals.
• Drive significant organic growth across all regions and ensure a cohesive global approach.

Team Management:

• Lead, mentor, and grow a team of SEO specialists.
• Ensure high performance and continuous development of team members' skills.

Global & Local Synergy:

• Balance global SEO objectives with local market nuances.
• Ensure that strategies are effectively adapted and executed in each target country.

Cross-Functional Collaboration:

• Work closely with Product, Engineering, Content teams to integrate SEO best practices.
• Work closely with our paid teams to leverage synergies across our search channels.
• Drive collaboration across departments to ensure SEO is embedded in all digital initiatives.

Data-Driven Decision Making:

• Utilize advanced SEO tools and analytics to monitor performance and identify opportunities.
• Make informed decisions that drive organic growth based on data and trends.

Innovation & Trends:

• Stay ahead of the latest SEO trends and algorithm updates.
• Continuously refine strategies to maintain Sortlist’s competitive edge in search rankings.

Your Profile

• Experience: 5-10 years of experience in SEO, with at least 3 years in a leadership role.
• Technical SEO: Deep understanding of site architecture, crawlability, page speed, mobile optimization, and handling technical audits.
• Content Strategy: Expertise in keyword research, content creation, optimization, and localizing content for different regions.
• Off-Page SEO: Strong experience in building high-quality backlinks, managing outreach, and tailoring off-page strategies to local markets.
• Analytics: Proficiency in using SEO tools (GA4, GSC, Ahrefs) and a data-driven approach to problem-solving.
• AI & Automation: Knowledge of how AI and machine learning can enhance SEO strategies (e.g., content creation, optimization, predictive analytics).
• Leadership: Demonstrated ability to lead and inspire a team, with strong project management skills and the ability to handle multiple initiatives simultaneously.
• Communication: Excellent communication skills, capable of articulating complex SEO concepts to non-technical stakeholders and leading cross-functional initiatives.
• Adaptability: Experience in a fast-paced, dynamic environment with the flexibility to adjust strategies to shifting market conditions.
• Languages: Fluent in English and French.

The Ideal Candidate Has

• A proven track record of leading SEO efforts at a global level, preferably within a tech marketplace, digital platform, or an agency managing large, complex accounts.
• Experience managing international SEO teams, delivering results, and collaborating effectively across multiple departments.
• A balance of strategic vision and hands-on expertise, with the ability to adapt strategies to fit Sortlist’s unique needs and market challenges.

What’s in it for you?

Joining Sortlist means becoming part of a fast-growing tech company that values innovation, collaboration, and continuous learning. You’ll have the opportunity to shape our SEO strategy on a global scale, work with a talented international team, and contribute to the success of a company that’s transforming how businesses connect with service providers.

What we offer:

• Make a meaningful impact on the company’s growth by overseeing a larger budget and embracing expanded responsibilities.
• Enjoy an annual training budget of €2,000 per year to enhance your skills and advance your personal career.
• Receive a competitive benefits package that includes meal vouchers, mobility budget or company car, health insurance, a progressive holiday allowance, and net allowances.
• Benefit from a hybrid work model, allowing you to work three days in the office and two days from home.
• Join a supportive team-oriented environment where trust and collaboration are valued. We host yearly boot camps, after-work events, and monthly gatherings to foster strong relationships.