Head of Growth with solid experience in Volume-Based and Account-Based Marketing
Work from Anywhere in the World! Hiring Globally!
From our headquarters in Switzerland, we’ve developed global impact and reach with a fully distributed team that works remotely across 15+ countries (with a strong growing presence in Canada, the United Kingdom, and Spain). As a global company, we know diversity is our strength. It enables us to view projects and ideas from different vantage points and allows every individual to bring value to the table in their own unique way.
TheHead of GrowthMission & Outcomes
Search for and implement a lead generation engine and go-to-market strategy for our innovation program licenses and platform. We know the ideal customer profiles for this product that is in the market, and we know how to convert them. We now need to find our go-to-market fit at scale. That’s your main mission. We are looking for somebody who brings Strategyzer:
The successful candidate will immediately contribute in the following ways:
1. Search, find, and implement a lead generation engine and go-to-market strategy SMEs
One of Strategyzer’s two Ideal Customer Profiles (ICP) is innovation leaders in small and medium-sized companies (SMEs). These companies typically have between 100 and 750 people. We help them implement a turnkey innovation process with programs on our platform.
Based on your experience, you will search for, find, and implement a go-to-market strategy tailored to this ICP (e.g., Google and LinkedIn ads, etc.). This includes unearthing a predictable and scalable lead generation algorithm using the best channels and tracking the sales pipeline at every stage.
2. Search, find, and implement a lead generation engine and go-to-market strategy for large companies
The second Strategyzer ICP is innovation leaders in Fortune Global 500 companies and innovation leaders in companies with 1,000 to 15,000 people. We’ve been working with this segment for over a decade. We support these leaders and their companies with strategic advisory, team innovation coaching, and program licenses on our platform. We help them autonomously scale innovation.
Based on your experience you will search, find, and implement a go-to-market strategy tailored to this ICP. For this objective, you can draw on Strategyzer's strong portfolio of assets. This includes a track record of working with some of the world's leading brands. It also includes a large portfolio of content assets, such as global best-selling books in over 40 languages, a large video and course library, and webinars with followers and fans from all continents.
3. Coordinate and drive Strategyzer's marketing function
You have a mature and professional leadership style that inspires people to follow. You understand how to create the right balance between autonomy and alignment. You have a track record of developing and scaling a marketing team starting hands-on.
You are a self-starter with a strong entrepreneurial mindset. As such, you easily toggle between strategy and tactics. With your strong data/analytics/AI expertise, you have a track record of growing pipeline, revenue and customer install base. You’re experienced with designing, analyzing, and following the right performance metrics (conversion rates, cost of acquisition, customer lifetime value). In your role, you drive and execute activities such as data analysis, customer insights, market trends, and forecasting. You work very closely with sales to ensure alignment with respect to success metrics.
Today Strategyzer’s sales are 99% inbound with an emerging outbound sales function. In addition to managing and optimizing inbound, you will generate new sources of leads to support the outbound team.
Requirements For The Role
While this is a remote role, you should reside between GMT-5 and GMT+1 to be able to work synchronously with the majority of the Strategyzer team.
All potential candidates will be scored on the following areas:
1. You strive to be a great human being.
We want world-class human beings who:
2. You perform at the highest level.
These are the technical qualifications we require:
3. You are a great collaborator.
Collaboration is key to our success as a team. We wanta Head of Growthwhois/has:
How We Hire At Strategyzer
We pride ourselves on a robust, fair, and diversity-focused recruitment process.
There is no such thing as a perfect candidate, so don’t let imposter syndrome hold you back. You don’t need 100% of the preferred qualifications to add incredible value to our team. If you are passionate about what you could accomplish at Strategyzer and have the experience to match it, we’d love to hear from you.
The following steps allow us to find the best fit for this role. Finding the right person is much more important to us than adhering to any deadline, and therefore we will keep this position open until we fill it with the perfect match for us.
Step 1 - Intro from Candidate
Upload your Cover Letter and CV in PDF format.
Create a 4-minute LOOM video intro of yourself addressing the following points:
Step 2 - Two Interview Rounds
Step 3 - Cultural Fit
Step 4 - Reference Discussion
Step 5 - Working Simulation
Step 6 - Offer
See more jobs at Strategyzer AG
Work from Anywhere in the World! Hiring Globally!
From our headquarters in Switzerland, we’ve developed global impact and reach with a fully distributed team that works remotely across 15+ countries (with a strong growing presence in Canada, the United Kingdom, and Spain). As a global company, we know diversity is our strength. It enables us to view projects and ideas from different vantage points and allows every individual to bring value to the table in their own unique way.
The Marketing Manager's Mission & Outcomes
Develop, drive, and scale an outstanding marketing function. We are looking for someone who brings Strategyzer…
The successful candidate will immediately contribute in the following ways:
1. Lead and build Strategyzer’s marketing function to scale
You have a mature and professional leadership style that inspires people to follow. You understand how to create the right balance between autonomy and alignment. You have a track record of developing and scaling a marketing function starting hands-on.
You are a self-starter with a strong entrepreneurial mindset. As such, you easily toggle between strategy and tactics. With your strong data/analytics/AI expertise, you have a track record of growing pipeline, revenue, and customer install base. In your role, you drive and execute activities such as data analysis, customer insights, market trends, and forecasting. You will work very closely with sales to ensure alignment with respect to success metrics.
Today Strategyzer’s sales are 99% inbound with an emerging outbound sales function. In addition to managing and optimizing inbound, you will generate new sources of leads to support the outbound team. A key objective of your role is to develop a predictable and scalable lead generation engine. You will help Strategyzer reach our Ideal Customer Profiles (ICPs) more systematically. You have a track record of achieving the results described above with large companies as well as with small- and medium-size companies SMEs.
2. Develop and implement a key-account-based playbook for large companies
Strategyzer has two ICPs. Our first, long-term ICP, is innovation leaders in Fortune Global 500 companies and innovation leaders in companies with 1,000 to 15,000 people. We’ve been working with this segment for over a decade. We support these leaders and their companies with strategic advisory, team innovation coaching, and program licenses on our platform. We help them autonomously scale innovation.
Based on your experience, you will develop and implement an Account-Based Marketing playbook tailored to this ICP. For this objective, you can draw on Strategyzer's strong portfolio of assets. This includes a track record of working with some of the world's leading brands. It also includes a large portfolio of content assets, such as global best-selling books in over 40 languages, a large video and course library, and webinars with followers and fans from all continents.
3. Develop and implement a volume-based marketing playbook for SMEs
Strategyzer’s second emerging ICP is innovation leaders in small and medium-size companies (SMEs). These companies typically range from approximately 100 to 750 people. We help them implement a turnkey innovation process with programs on our platform.
Based on your experience you will develop a volume-based approach tailored to this ICP (e.g. google & linkedin ads, etc.). This includes unearthing a predictable and scalable lead generation algorithm and tracking the sales pipeline at every stage.
We are also experimenting with a third playbook that we hope to scale over time. There is a community of innovation consultants who would like to use our programs to bundle them with their services. By helping them sell their services, we help Strategyzer sell programs. It’s a win-win. It’s a plus if you have experience with this type of playbook.
Requirements For The Role
While this is a remote role, you should reside between GMT-5 and GMT+1 to be able to work synchronously with the majority of the Strategyzer team.
All potential candidates will be scored on the following areas:
1. You strive to be a great human being.
We want world-class human beings who:
2. You perform at the highest level.
These are the technical qualifications we require:
3. You are a great collaborator.
Collaboration is key to our success as a team. We wanta Marketing Managerwhois/has:
How We Hire At Strategyzer
We pride ourselves on a robust, fair, and diversity-focused recruitment process.
There is no such thing as a perfect candidate, so don’t let imposter syndrome hold you back. You don’t need 100% of the preferred qualifications to add incredible value to our team. If you are passionate about what you could accomplish at Strategyzer and have the experience to match it, we’d love to hear from you.
The following steps allow us to find the best fit for this role. Finding the right person is much more important to us than adhering to any deadline, and therefore, we will keep this position open until we fill it with the perfect match for us.
Step 1 - Intro from Candidate
Upload your Cover Letter and CV in PDF format.
Create a 4-minute LOOM video intro of yourself addressing the following points:
Step 2 - Two Interview Rounds
Step 3 - Cultural Fit/Coaching Conversation
Step 4 - Reference Discussions
Step 5 - Working Simulation
Step 6 - Offer
See more jobs at Strategyzer AG