About the Role

Cloudflare’s Americas Marketing Team is searching for a Head of US Partner Marketing to collaborate with our sales leaders, campaign, and product marketing organizations to design & drive high-impact pipeline generation programs leading to closed-won bookings.

The Director, US Partner Marketing will lead a growing team aligned to sales, utilizing data and historical performance to inform quarterly plans & strategies.

This key leader will be responsible for coordinating and managing a comprehensive marketing approach for our US Partner community including regional and national resellers, distributors, and service-providers.

Locations: San Francisco or Austin 

Responsibilities

• Team leadership: proven experience as a manager, building team performance and culture in a high-growth environment
• Planning & execution: demonstrable skill working with teams to build & execute quarterly and yearly plans including budget management and projection of results
• Performance monitoring & management: proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results
• Sales alignment & partnership: experience working in partnership with sales and channel leaders to enable partners with account engagement and demand generation programs leading to opportunity discovery and pipeline creation.
• Cross-organization collaboration: represent the Americas team in the global go-to-market motion relating to partners, including sharing best practices, plans & strategies for the betterment of Cloudflare sales & marketing as a whole.

Your Qualifications

• 10+ years in US partner marketing role in $1B+ B2B technology organization in cybersecurity or networking; minimum 5 years as a manager
• Direct experience working extensively with channel sales managers, leaders, and technical teams.  Equivalent experience working across the partner landscape including regional and national resellers, distributors, and service-providers.
• Budget oversight of $1M+ annually, including experience with partner investment models including MDF and co-op funding programs.
• Experience building and launching new initiatives to the partner community including enablement, incentives, and performance management
• Hands on experience with predominant sales and marketing systems such as Salesforce, analytics platforms, and partner management systems.
• Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches, in particular relating to partner deal-registration and partner marketing investments
• Effective working across organizational boundaries and building relationships to accomplish objectives
• BA/BS in Marketing, Business, Communications, Engineering or other related fields; MBA a plus

Compensation

Compensation may be adjusted depending on work location.

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $214,000 - $262,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $239,00 - $293,000.
• For Bay Area based hires: Estimated annual salary of $252,000 - $308,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

About you

You are a seasoned marketing leader with a track record of scaling marketing teams and activities across diverse markets. You thrive in dynamic, fast-paced environments where you can leverage your strategic vision and hands-on approach to drive growth. Your leadership style is collaborative and empowering, enabling you to align different teams into a cohesive unit that delivers measurable business impact. You are comfortable working in a scale-up environment and have a strong understanding of how to build and execute marketing strategies in competitive markets.

Your impact

In this role, you will be the driving force behind Handshake’s marketing success in the EMEA region, leading the consolidation of our Education and Employer marketing teams into a unified, high-performing unit. Your efforts will be crucial in breaking down silos, increasing operational efficiency, and creating a marketing strategy that aligns with our growth objectives. You will play a key role in developing a revenue-generating pipeline, significantly contributing to our market expansion and overall business success.

Your role

• Develop and implement a unified marketing strategy that integrates our Education and Employer marketing functions across EMEA markets, ensuring alignment with company goals.
• Lead, mentor, and develop the marketing team, bridging experience gaps and fostering a growth-focused mindset.
• Balance strategic planning with hands-on execution to ensure the successful implementation of marketing initiatives.
• Optimize team structure and processes to improve efficiency and drive cohesive marketing efforts across all markets.
• Collaborate closely with cross-functional teams, including Sales, Customer Success and Product, to ensure marketing strategies support broader business objectives.

Your experience

• 7+ years experience in marketing, with at least 3 years leading marketing teams, ideally in a scale-up or high-growth environment.
• Extensive experience in senior marketing roles, with a focus on driving revenue through strategic and tactical initiatives.
• Strong track record of unifying diverse teams and developing cohesive marketing strategies.
• Demonstrated ability to manage and grow a marketing team, with a focus on skill development and operational efficiency.
• Experience in European markets is essential; fluency in German or French is a plus.
• Excellent communication skills, with the ability to convey complex ideas in simple terms and collaborate effectively across departments.

*This position can be remote within the US*

Who we are...

In a world of constant change, we're leading the charge towards truly autonomous enterprises. Our cutting-edge platform harnesses the power of automation and generative AI to revolutionize how businesses manage and optimize their IT operations.

We're not just adapting to digital transformation—we're accelerating it. Our solutions bring business and operations leaders together, unlocking new levels of innovation, efficiency, and scalability. We empower organizations to deliver superior customer experiences and drive revenue growth in an always-on, always-mobile world.

At ScienceLogic, we're building the foundation for Autonomic IT—a future where IT operations are self-healing, self-optimizing, and aligned perfectly with business objectives. Our team of visionaries is reshaping the $18+ billion IT operations market, creating cost-optimized, efficient, and next-level capabilities for enterprises worldwide.

What we're looking for...

A dynamic, high energy and results-driven Senior Director, Solutions Marketing to build and lead our global solutions marketing team.

This highly visible, strategic, and cross-functional leadership role will be responsible for the development of compelling, customer-centric value stories and the creation of competitive positioning and messaging. You will drive go-to-market strategy and execution, lead the development of solutions sales enablement materials, and provide thought leadership to support the company’s brand building and demand efforts. You’ll work closely with the brand, communications, and demand generation teams within marketing as well as cross-functionally with sales, customer success, product management, and others in the company.

The ideal candidate is someone with the proven ability to: build, develop and lead global teams through the execution of data-driven solutions marketing programs; tell compelling stories that illuminate the unique value of a company and its solutions; be customer-centric in order to communicate customer use case-relevant stories; launch into market new solution offerings; and continue to lay a solutions marketing foundation while addressing the evolving needs and growth goals of the business.

What you'll be doing...

• Drive solutions marketing direction for ScienceLogic, collaborating with other marketing functions such as demand generation, content marketing, partner marketing, corporate communications, and inbound marketing.
• Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for ScienceLogic’s product offerings.
• Educate the market about ScienceLogic’s core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content.
• Work with the partner teams to develop solutions that support ScienceLogic’s GTM plays and deliver value to customers.
• Develop and activate ScienceLogic's core use case messaging and positioning.
• Provide input and strategy into product roadmap, strategy, and pricing, in partnership with the analyst relations and competitive intelligence team.
• Nurture and leverage relationships with influencers and key strategic customers and partners to help increase market awareness about ScienceLogic.
• Define team's strategy, budget, hiring and MBO's to build and measure team results.
• Provide input about product priorities and goals to Product Management.
• Use customer, partner, and competitive research to influence solutions strategy and drive effective messaging.
• Develop and own solution positioning, messaging and value propositions that differentiate ScienceLogic’s solutions in the marketplace.
• Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
• Conduct ROI/TCO analysis and develop content to help customers make the business case for ScienceLogic.
• Leveraging insights from the competitive intelligence team, develop differentiation materials for the field and for external consumption.
• Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

Qualities you possess...

• Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus.
• 10+ years of experience in solutions marketing and related marketing functions in the software industry, preferably within an area of application development.
• 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders.
• Experience building trusted relationships with executive sponsors and end users.
• Technical background or clear understanding of products; familiarity with Monitoring, AIOPS, Continuous Integration, Kubernetes and Project Management software a plus.
• Experience with enterprise Software-as-a-Service offerings a plus.
• Experience supporting integrated GTM motions that includes sales, channel and services partners, strategic alliances, and technology eco-systems.
• Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.
• Able to coordinate across many teams and perform in fast-moving startup environment.
• Proven experience being self-directed and working with minimal supervision.
• Demonstrated experience building credibility with and delivering results for product teams, sales teams, and customers.
• Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.
• Uses data to measure results and inform decision making and strategy development.

Benefits & Perks

• A remote-first culture - work from home or come into the office, it's totally up to you.
• Comprehensive medical, dental and vision plans.
• 401(k) plan with employer match.
• Flexible Paid Time Off (FTO) so that you can take the time that you need to re-energize.
• Volunteer Time Off (VTO) - take two days off per calendar year to volunteer with your preferred charitable organization.
• 5-year Service Milestone Sabbatical.
• Paid parental leave.
• Generous employee referral bonus program.
• Pet insurance.
• HQ Office centrally located in Reston Town Center featuring a well-stocked kitchen with rotating snacks and beverages, and catered lunch on Thursdays.
• Regular virtual company-wide events, including cooking classes, yoga, meditation and more.
• The opportunity to learn and develop from some of the best and brightest minds in the industry!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At ScienceLogic, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which you are applying.

About ScienceLogic

ScienceLogic empowers intelligent, automated IT operations, freeing up time and resources, and driving business outcomes with actionable insights. ScienceLogic’s AIOps platform sees broadly across clouds and on-premises, enabling business service visibility with relationship mapping, and workflow automation to eliminate manual tasks. Trusted by thousands of organizations across the globe, ScienceLogic’s technology has been proven for scale by the world’s largest service providers, enterprises and government agencies.

www.sciencelogic.com

All ScienceLogic employees have the responsibility to protect information assets, adhere to access controls, report suspicious activity, and comply with security and privacy policies.

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About Invoca:

Invoca provides the industry-leading revenue execution platform that connects marketing, sales, and contact center teams to track and optimize the buying journey to drive revenue. With over 300 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

About the Role:

The Invoca marketing team is seeking a talented and strategic Director of Partner Marketing to lead our partner ecosystem marketing initiatives. In this role, you will be part of a vibrant, remote, and dynamic team, collaborating closely with sales, marketing, and customer success leaders to expand Invoca’s partner programs and alliances. You will play a critical role in developing and executing joint go-to-market strategies that drive mutual growth for both Invoca and its partners. The ideal candidate should be an energetic and strategic thinker with a proven track record of building and nurturing successful partner relationships in the SaaS and AI space.

You Will:

• Develop and execute a comprehensive partner marketing strategy to enhance Invoca’s visibility and demand through and with our partners, including technology partners, digital agencies, and resellers.
• Act as a key liaison between Invoca’s marketing team and our partner ecosystem, designing and implementing co-marketing programs, better together use cases and campaigns that drive partner engagement, lead generation, and revenue growth, ensuring seamless execution and measurable outcomes.
• Work collaboratively with the Strategic alliances team to onboard new strategic partners, fostering strong, collaborative relationships to create market demand.
• Drive partner communication strategies, including regular newsletters, webinars, and events to keep partners informed and engaged with Invoca's products and initiatives.
• Collaborate with the product management, sales, and customer success teams to ensure partner needs and feedback are incorporated into product roadmaps and go-to-market strategies.
• Track, analyze, and report on key performance metrics related to partner marketing activities, providing insights and recommendations for continuous improvement.

You Have:

• 10+ years of experience in marketing, with at least 5-7 years focused on partner marketing in B2B SaaS / Enterprise Software.
• Proven success in developing and executing partner marketing strategies that drive measurable business growth and partner engagement.
• Experience establishing and managing relationships with technology partners, digital agencies, resellers, and other channel partners.
• Strong ability to collaborate cross-functionally with product management, sales, marketing, and customer success teams to align and execute on go-to-market strategies.
• Solid analytical skills with the ability to track, analyze, and report on key performance metrics related to partner marketing efforts.
• A strategic thinker with excellent organizational and project management skills to juggle multiple priorities and drive cross-functional alignment and execution.

Salary, Benefits & Perks:

Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:

• Paid Time Off -Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 15 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
• Healthcare -Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
• Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
• Stock options - All employees are invited to ownership in Invoca through stock options.
• Employee Assistance Program -Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
• Paid Family Leave -Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
• Paid Medical Leave - Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
• Sabbatical -We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
• Wellness Subsidy - Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
• Position Base Range -$170,000-$190,000/ plus bonus potential

DEI Statement

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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• $225,000-287,500 OTE

About Bókun:

Bókun, a proud member of the Tripadvisor Inc. family, is looking for an experienced Marketing Director to join our dynamic team. 

We are the fastest-growing reservation system for the tours and activities industry. We operate with the agility of a startup while being supported by the stability of a publicly traded company in Tripadvisor.

Position Overview:

We seek a strategic and dynamic Director of Marketing to lead our marketing efforts at Bókun. This pivotal role involves crafting and executing marketing strategies that enhance brand awareness, drive customer acquisition, and boost revenue growth. You will lead a talented marketing team and collaborate closely with cross-functional departments to establish our SaaS platform as a market leader.

Responsibilities:

• Develop and implement comprehensive marketing strategies, including branding, positioning, messaging, and go-to-market plans.

• Collaborate with Sales, Product, and other Leadership team members to align marketing initiatives with business objectives and growth targets.

• Lead, manage, and mentor a high-performing marketing team, providing leadership, guidance, and opportunities for professional development.

• Design and execute demand generation campaigns to drive customer acquisition, engagement, and retention.

• Build networks within the wider Viator and Tripadvisor businesses to gain traction and support 

• Oversee multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more.

• Bring offline customers online

• Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.

• Develop compelling marketing content, collateral, and presentations.

• Drive thought leadership initiatives, including whitepapers, industry reports, and relevant speaking engagements.

• Manage the marketing budget, allocating resources effectively to maximise ROI.

• Collaborate with external agencies, partners, and vendors to enhance marketing efforts and expand reach.

• Represent Bókun at industry events and be a brand spokesperson.

• Monitor and report on key marketing performance metrics and KPIs.

• Stay abreast of industry trends, emerging technologies, and best practices to ensure a competitive edge.

• Be willing to travel for industry events, company and customer meetings (at least 20% of the time)

Qualifications and Experience:

• Over 3 years of experience in a Marketing Director role within the SaaS industry.

• Proven success in driving effective marketing strategies and campaigns in a technology/SaaS environment.

• Strong leadership skills with a track record of managing and mentoring marketing teams. You have 5+ years of people management experience, know how to create a trusting environment by providing ongoing constructive, actionable feedback for your team, and foster an open climate for communication.

• Deep understanding of SaaS business models, target markets, and customer personas.

• Strategic thinker with the ability to translate vision into actionable marketing plans.

• Excellent project management skills to handle multiple initiatives and stakeholders. 

• You have a data-driven mindset, can analyse marketing metrics, and make data-backed decisions. You let data win arguments and are comfortable pulling your data across multiple platforms.

• Experience in a “Scale up” business

• Proficiency in digital marketing, demand generation, and marketing automation platforms.

• You have exceptional communication and presentation skills. You’re equally comfortable operating at 10,000 feet and 1 foot, not hesitating to get in the weeds and operate at the lowest level of detail, but just as comfortable thinking long-term and inspiring a team.

• You have strong organisational skills and attention to detail. You roll up your sleeves and do whatever it takes to make things successful.

• Up-to-date knowledge of SaaS and technology industry trends.

• Unafraid of ambiguity, you thrive in rapid change and learning in ambiguous startup environments.

• You are accountable for leading the outcome and positively shaping our most important metrics. You have experience leading projects, hitting goals, and succeeding in a team environment.

Summary:

If you are a seasoned and visionary marketing leader passionate about driving SaaS growth, we invite you to apply for the Director of Marketing position at Bókun. Join us in leading our marketing efforts, enhancing our brand's presence, and contributing to our continued success in the SaaS industry.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@tripadvisor.com and let us know the nature of your request . Please include the job requisition number in your message. 

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Director of Marketing

About Shipwell

At Shipwell, we empower supply chain efficiency and service effectiveness at scale. The Shipwell platform includes capabilities previously out of most shippers' technical reach and affordability today. Our solution combines everything shippers need, from transportation management and visibility to procurement, in a comprehensive, easy-to-use platform. It will adapt and scale as market and business demand change, allowing shippers to operate, manage, and optimize the shipping process seamlessly. Industry experts have recognized Shipwell's traction in the market and have differentiated Shipwell as a leader in the logistics industry. Awards include Gartner Magic Quadrant for TMS 2024, 2023, 2022, 2021, Food Logistics’ 2024 Top Software & Technology Providers, and FreightWaves’ FreightTech 2022 and 2021 Awards for Innovation and Disruption in Freight Industry. Shipwell was also named the fourth fastest-growing company in North America on the 2021, 2022, and 2023 Deloitte Technology Fast 500 and Forbes 2020 Next Billion-Dollar Startup.

Our Culture

Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us! 

About the Role

As the Director of Marketing, you'll lead the charge in crafting and executing innovative marketing plans to propel Shipwell to new heights. This role is perfect for a passionate marketing player-coach who thrives on staying ahead of the curve and achieving measurable results.

What you’ll do when you get here:

• Lead Marketing Strategy:
• Conduct market research and competitor analysis to understand the software landscape and target audience. 
• Develop and implement comprehensive marketing plans that align with the company's overall business goals. 
• Set marketing objectives and key performance indicators (KPIs) to measure success.
• Manage Small Marketing Team: 
• Build, lead, and motivate a high-performing marketing team, including vendors with diverse skill sets (content marketing, social media, SEO, etc.). 
• Delegate tasks effectively and provide coaching and mentorship to marketing team members. 
• Foster a collaborative and results-oriented marketing department culture.
• Drive Brand Awareness and Demand Generation: 
• Oversee the development and execution of marketing campaigns across various channels (digital, content, social media, PR) to generate brand awareness and leads. 
• Manage the marketing budget and allocate resources strategically to maximize return on investment (ROI). 
• Analyze marketing campaign performance and make data-driven decisions for continuous improvement.
• Product Marketing and Launches: 
• Develop and execute go-to-market strategies for new software products. 
• Collaborate with product development teams to ensure messaging aligns with product features and benefits. 
• Manage product positioning and messaging across all marketing materials.
• Channel/Partner Marketing: 
• Develop and oversee marketing programs specifically designed for channel partners. 
• Build and maintain strong relationships with channel partners to maximize their effectiveness in selling the software.
• Stay Ahead of the Curve: 
• Stay informed about the latest marketing trends and technologies. 
• Identify and implement innovative marketing strategies to stay ahead of the competition. 
• Continuously monitor the marketing landscape and adapt strategies as needed.
• Metrics & Reporting: 
• Track and analyze marketing campaign performance using data analytics tools. 
• Generate reports to measure marketing ROI and present findings to company leadership. 
• Use data insights to inform future marketing strategies and tactics.

What you need to have:

• BA/BS degree in communications, marketing, PR, journalism or a related field
• 9+ years experience in marketing
• 4+ years as a marketing director leading teams
• Proven success in driving impact in previous positions 
• Experience leading strategy and execution of marketing campaigns
• Analytical and creative thinking
• Thorough knowledge of web analytics (Google Analytics)
• Experience using Salesforce

What is Preferred:

• Logistics industry experience

Why Shipwell:

• Enjoy working remotely with the added perk of a home office reimbursement
• Unlimited Paid Time Off (PTO)
• A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&S coverage, and flexible/health savings accounts
• 401K program where Shipwell matches up to 4%
• A yearly learning and development budget
• Subsidized internet, cell phone, fitness, and educational reimbursements
• Virtual team-building events where fun and connection take center stage 
• Join a vibrant, inclusive workplace shaped by friendly, talented individuals
• Receive a technology package, including a MacBook Pro
• Employee Recognition Program to celebrate and incentivize hard work and success!

The Salary Range for this role is between $120,000 to $160,000/year. Compensation is based on several factors, including market location, job-related knowledge, skills, and experience. 

Shipwell is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We celebrate diversity and believe that experience comes in different forms. Diversity in our team makes for better problem-solving, more creative thinking, and ultimately, a better product and company culture.

Even more important than your resume is a clear demonstration of impact, dedication, and the ability to thrive in a fast-paced and collaborative environment. Shipwell strives to have an inclusive work environment; so if you are hard-working & good at what you do, then please come as you are.  We want you to contribute, grow, & learn at Shipwell.

We are looking forward to adding new perspectives to our team!

For more information about Shipwell visit shipwell.com, or connect with us on Twitter @shipwell, LinkedIn, and Facebook.com/Shipwellinc

Job Details

Vidyard is the video platform that's built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It's the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

About the Role

Reporting to the Chief Operations Officer, you will oversee a marketing team of twenty, managing the Demand Generation, Growth Marketing, Product Marketing and Brand, Content and Community teams. In this role, you will balance owning and implementing the digital marketing strategy while leaning into tactical operations as needed to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote our brand. In this role, you will have an opportunity to set our strategic marketing direction, collaborate with our C-Suite and strategic leadership team; as well as coach and grow a high-performing marketing organization.

About the Team

As the Senior Director, Marketing, you will oversee and directly manage the following teams:

• Demand Generation
• Growth Marketing 
• Product Marketing
• Brand, Content, and Community
• Product Growth

What You’ll Work On

• Develop and execute comprehensive product marketing strategies to drive the adoption and success of our products and solutions in the market.
• Align closely with product and revenue teams to understand our client’s needs, create go-to-market strategies, and create communication and collateral that reflects the company brand and ROI for clients.
• Strategize, plan and execute on product and feature launches in collaboration with our product and sales team
• Manage the planning and execution of multi-touch, integrated demand generation programs including email campaigns, video marketing, webinars, online ads, retargeting, sponsorships, content syndication, events and more
• Oversee Account-Based Marketing (ABM) programs that help boost engagement and conversion rates within key targeted accounts
• Lead the development and execution for demand generation program delivery to meet our monthly Qualified Lead, Pipeline and Revenue targets
• Leverage a variety of marketing automation and analytics solutions to monitor day-to-day performance, optimize results and measure marketing efficiency/ROI
• Work with in-house and external partners, content and community managers to build a strong and memorable brand as well as industry leading thought leadership.
• Continually improve our organic acquisition strategy, optimizing and experimenting with channels such as SEO, product virality, conversion rate optimization, etc. Identify the organic channels that deliver the best ROI, and scale them.
• Lead the team in regular forecasting; annual and quarterly planning, keeping track of budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth.
• Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results. Establish a clear framework for evaluation.
• Manage and coach a team of marketers with diverse skill-sets.

What You’ll Bring to this Role:

• 10+ years of experience in brand marketing, content creation, community management, and/or marketing design, preferably within the B2B SaaS or technology industry.
• 7+ years of experience managing marketing teams.
• A track record of developing and executing successful marketing strategies within growth stage organizations.
• You have exceptional leadership and team management skills, with experience leading and developing high-performing marketing teams.
• You have exceptional written and verbal communication skills, with a keen eye for detail and a passion for data-informed storytelling.
• You’re a strategic thinker with the ability to coach your team around business objectives, translating them into actionable marketing plans and initiatives.
• You demonstrate proficiency in marketing analytics and metrics.
• You have a collaborative mindset with the ability to work effectively across departments and build strong relationships with internal and external stakeholders.
• You’re enthusiastic about Vidyard's product, and have a genuine passion for video, AI and technology innovation.

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for. 

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

• Competitive pay
• Comprehensive, flexible benefits on day one*
• Wellness allowance to spend on what's important to you 
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match*
• Stock options
• Flexible holiday program
• Home office stipend 
• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all.  Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

*Benefits described are Canadian specific, if you’re located in another country our People team will speak with you about localized benefits for you.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us atrecruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About The Team

The Marketing Analytics team is a distinct part of the broader Data & Analytics organization and embedded/matrixed with the Marketing function, contributing as a thought leader, establishing domain expertise and developing cross-functional partnerships while collaborating to solve business problems with our data.

About the Job

We're seeking a Director of Marketing Analytics to join our Data & Analytics organization and play a pivotal role in shaping the future of Life360’s Marketing & Brand strategies.

The Director of Marketing Analytics will build and lead a team of skilled marketing analysts in developing advanced marketing models and insights to optimize our marketing efforts. This role will be instrumental in driving the strategic direction of our marketing initiatives through data-driven decision-making. The ideal candidate will have a strong background in marketing analytics, with a proven track record of leveraging data to drive business growth.

The ideal candidate has a passion and experience in media mix modeling, channel attribution, customer segmentation, marketing spend optimization, experimentation, causal inference techniques, and other advanced analytics.

The US-based salary range for this position is $185,000 to $290,000. We take into consideration an individual's background and experience in determining final salary – therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Marketing Analytics:You will develop and measure marketing KPIs, assist in ROAS optimization, develop media mix model and attribution methodologies like MTA, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, marketing Insights, and campaign analysis
• A/B Testing and Experiment Design: Design and execute A/B tests using appropriate tools, contributing to data-driven decision-making for our ecommerce sites.
• Website Optimization: Lead efforts to optimize both visitation and sales conversion metrics on our website, ensuring a seamless customer experience.
• Data Integration and Analysis: Apply your skills in utilizing and reconciling complex data sets from various sources to derive actionable insights for website optimization and sales conversion.
• Leverage Expertise in Google Analytics: Utilize your in-depth knowledge of Google Analytics to build out and use data sources and dashboards to extract meaningful insights and optimize our website and mobile D2C ecommerce channels.
• KPI Tracking: Define and track key performance indicators (KPIs) related to marketing measurement such as conversion rates, average order value, customer lifetime value, and spend ROI.
• Collaboration with Data Engineers: Collaborate effectively with Data Engineers, playing a key role in scoping data requirements and championing data quality throughout the organization.
• Collaboration with Marketing: Evaluate the performance of related marketing campaigns and develop actionable insights and reporting.

What We’re Looking For

• 10+ Years of Experience: You have a strong foundation with over 9 years of marketing analytics experience (and 7+ years in people management) in consumer internet, mobile, or digital product domains, demonstrating your expertise in these fields.
• Marketing Analytics Experience: Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, marketing insights and campaign analysis, and deep knowledge of marketing metrics and KPIs
• Technical & Statistical Proficiency: Working knowledge of marketing data architecture (CDP) and analytical tools like Mode and Tableau. Proven experience with effective use of statistical concepts and product experimentation, including power analysis, confidence intervals, hypothesis testing, and regression models as well as causal inference techniques.
• Expertise in SEO/SEM Technologies: You are an expert in Google Analytics, capable of harnessing its power to enhance our understanding of user behavior and product performance.
• Proficiency in SQL: You have extensive hands-on experience with SQL, enabling you to efficiently manipulate and analyze data.
• Experience with big data and cloud-based technologies such as MySQL, AWS, Presto, Athena, Redshift, Hive, and Teradata is a bonus.
• Stakeholder Collaboration: Your track record includes successfully collaborating with stakeholders to translate strategic business and product questions into impactful analytic projects, showcasing your ability to drive meaningful insights.
• Data Storytelling: You possess the proven ability to tell a compelling story with data, utilizing visualization tools like Tableau and Amplitude to communicate insights effectively to both technical and non-technical audiences.
• Project Management and Organization: You have demonstrated project management and organizational skills, ensuring the successful execution of analytic projects.
• Quantitative Degree: A degree in Computer Science, Statistics, Informatics, Information Systems, or another quantitative field underpins your strong analytical foundation.
• Marketing Technology Experience:Experience with Neustar or similar marketing technologies would be a plus.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer week-long synchronized company shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person – We have a team of high integrity people you can trust. 
• Be Direct With Respect – We communicate directly, even when it’s hard.
• Members Before Metrics – We focus on building an exceptional experience for families. 
• High Intensity, High Impact – We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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What this job can offer you

The Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, our team tells the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work.

What you bring

• Proven experience as a Marketing Director or another senior marketing role
• Experience working closely with sales teams to generate and track qualified leads
• Solid knowledge of Field and Events Marketing on a global scale
• Strong analytical and project management skills.
• Experience with CRM software and digital marketing tools and techniques.
• Strong leadership and communication skills.
• Creative and entrepreneurial spirit with a strong analytical mindset.
• Bachelor’s or master’s degree in marketing or related field.

Preferred Skills:

• Fluent in multiple languages.
• Deep understanding of the SaaS industry and its challenges in various global markets covering multiple regions.
• It's not required to have experience working remotely, but considered a plus

Key Responsibilities

1. Strategic Leadership:
   • Develop and implement a cohesive marketing plan to increase brand awareness and adoption.
   • Adapt global marketing strategies to fit local markets while respecting regional differences.
   • Set current and long-term goals for regional teams in a global perspective.
   • Provide expertise to the marketing and sales teams to inform strategies and help prioritize regional customer content development.
2. Marketing Campaigns:
   • Work with the digital marketing team to build all aspects of digital marketing, including our marketing database, email, social media and display advertising campaigns.
   • Develop and monitor campaign budgets.
3. Team Management:
   • Recruit, hire, and train new marketing events team members.
   • Establish team goals and ensure performance aligns with these goals.
   • Foster collaboration within the team and across customer groups.
4. Analytics and Reporting:
   • Measure and report on the performance of marketing campaigns, gaining insight and assessing against goals.
   • Analyze consumer behavior and adjust email and advertising campaigns accordingly.
5. Stakeholder Engagement:
   • Work closely with sales and product development teams to define marketing materials and programs.
   • Manage vendor contracts and relationships.
   • Communicate marketing plans and results to senior executives.
6. Global Field Marketing management:
   • Define, build and implement Field Marketing strategy.
   • Manage the field marketing budget to maximise ROI (MQL and Opportunity creation).
   • Deliver high-quality global events that generate new business and improve customer relationships.

Practicals

• You'll report to: CEO
• Direct reports: 7
• Team: Marketing
• Location: Global
• Start date: As soon as possible

Remote Compensation Philosophy

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.

The base salary range for this full-time position is between $144,650 USD to $203,400 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

Application process

Roughly [x] hours across 6 weeks

1. Interview with recruiter
2. Interview with team members (no managers present)
3. Interview with executive
4. Prior employment verification check

#LI-DNP

Location:Boston or East Coast, remote

Our Opportunity

We are looking for a visionary leader to join our team as Director, Regional Marketing.
In this role, you will spearhead the development, management, and acceleration of field and partner marketing efforts across the AMER region. Your leadership will be pivotal in crafting well-aligned market plans to drive business objectives such as heightened visibility, demand generation, product adoption, and partner GTM programs. Join us in leading a team of skilled marketers to deliver impactful and timely marketing strategies tailored to the AMER market landscape.

You’ll Spend Your Time:

• Leading, developing, and managing a team of professionals focused on field and partner marketing.
• Defining opportunities and initiatives based on a comprehensive understanding of regional markets, enterprise customer needs, and the partner ecosystem.
• Establishing and executing marketing plans in collaboration with your team, while ensuring adequate resource allocation.

#LI-CH2

• Driving market visibility, awareness, and demand generation through innovative strategies.
• Developing and overseeing demand management and marketing programs to drive pipeline activities.
• Collaborating closely with Corporate Marketing teams to align product launches and go-to-market plans with strategic objectives.
• Managing stakeholders at field, regional, and corporate levels to garner support and ensure effective planning.
• Upholding high quality and standards within the marketing function while providing coaching and career development to team members.

What You’ll Need:

• 15+ years of enterprise software marketing experience with a focus on security and start-ups.
• Proven track record of leading cross-functional teams with expertise in demand generation, field, and partner marketing.
• Ability to thrive in a fast-paced environment, fostering an atmosphere where team members exceed expectations.
• 5+ years of experience in building and leading diverse teams within a matrixed organization.
• Client-facing experience with a successful track record of collaborating with partners to achieve mutual success.
• Deep understanding of market intelligence, insights, and data-driven strategies.
• Familiarity with partner ecosystem dynamics, best practices in partner marketing, and co-marketing strategies.
• Strong organizational, planning, and budgeting skills.
• Willingness to travel up to 25%.

We’d be Lucky if You: 

• Have experience at a global cybersecurity company.
• Are hands-on, curious, and love to learn new things.

#LI-CH2

About Us:

Culture’s mission is to make bioprocess development and scale-up as fast and easy as scaling software. Towards this aim, Culture’s first offering enables biopharma, biotechnology, and synthetic biology companies to run their bioprocessing R&D in the cloud. Clients design, manage, and analyze bioprocess experiments in Culture’s Console web application. Culture’s offering enables customers to focus on designing and improving their process versus spending time and effort building out their own high-throughput process development laboratory. While customers remotely observe the process and analyze data, the experiments are executed in Culture’s cloud bioreactor facility in South San Francisco. The facility is enabled by Culture’s proprietary 250mL and 5L single-use bioreactor technology and software systems.

At Culture, we combine our passions for biomanufacturing, engineering, and operations to build new solutions that make bioprocess development and scale-up faster. We value curiosity, communication, collaboration, customer focus and a drive for results.

The Opportunity: 

Culture Biosciences is looking for a Marketing Director to build on Culture Bioscience’s innovative solutions (Service and Product), brand and value in the life sciences marketplace focusing on biopharma and biotech.

This opportunity is targeted to an experienced Product Marketer with extensive marketing communications, B2B strategy and execution, and brand creation/awareness experience. This is an agile role involving the building and execution of a rapidly developing Marketing organization within the global Commercial Team.  

This role is responsible for creation, communication and execution of annual strategic marketing plans including brand development and lead-generation efforts supporting Sales/Business Development workstreams. The role contributes to driving growth of Culture Biosciences’ offerings and new product introductions (NPI) launches (products and services). The Marketing Director is a key leadership position within the global Commercial Team, reporting directly to the Chief Commercial Officer, and a member of the Commercial Leadership Team (CLT).

Responsibilities:

Strategic Planning:

• Plan and deliver an actionable comprehensive strategy incorporating insights from market data, trends, competitor activity, qualitative and quantitative marketing research, customer insights (VoC) and industry reports.
• Develop and implement a brand positioning and customer segmentation strategy that aligns, differentiates and drives Culture’s product and services vision and supports Sales growth and execution.
• Design and align an annual Marketing plan and strategic multi-year brand growth/market penetration plan collaborating with Culture Biosciences’ Sales, Business Development, Product Management and Application Technologies strategic initiatives. 
• Design and manage effective Marketing frameworks/tools: Customer journey and touchpoints mapping; Customer personas/profiles; market data/Customer engagement; and marketing campaign performance/impact dashboards.

Tactical Execution:

• Own and improve marketing processes and tools.
• Build consistent operating processes for internal and external marketing communications
• Drive effective brand recognition and awareness programs with meaningful articulated and measured KPI’s.
• Develop and implement marketing and NPI launch plans for new products and services.
• Design, develop and execute active social media channels and monitor impact KPI’s. 
• Lead the creation, development, and execution of technical content collateral communications (internal and external).
• Design, deliver and execute digital marketing projects and campaigns.
• Manage trade shows, conferences, and events (internal and external).
• Partner with Sales/BD/AppTech/ComOps to ensure Marketing plan is executed in alignment with Commercial priorities.

Candidate Requirements:

• Bachelor's degree in Business, Marketing, Public Relations, Communications or related field. Advanced technical degree/secondary major in Molecular Biology, Biochemistry or other Life Sciences disciplines is a significant plus.
• Minimum of 7 years of professional Sales, Marketing and Communications experience within the Life Sciences sector is required; bioprocessing expertise his highly preferred.
• Demonstrated effective thought leadership and advocacy with senior leaders of an organization.
• A passionate champion of Culture with internal and external stakeholders.
• Exceptional communication, collaboration and engagement experience.  
• Remote-based with willingness to travel 30%.

In return, we offer a supportive environment. Our company values are:

• Lift others up. Because we all do better when we help each other succeed.
• Commitment to reliability. Our teammates and customers are counting on us.
• Think like an owner.Progress is driven by teams who care.
• Try new things.Big innovations start with small ideas and actions.

Location & Work Schedule:

• Remote-based position with willingness to travel 30%.

Base Salary Range:

Culture Biosciences's compensation package includes market competitive salary, equity for all qualified full-time roles and a great benefits package. The salary range for this role is $180,000 - $220,000 based on skills, experience and expertise.

Benefits Package:

• Competitive salary and equity compensation
• Extensive Medical, Dental, Vision and Life Insurance programs
• Medical and Dependent Care FSA (prorated based on start-date)
• 401(k) plan with competitive company match
• Responsible Time Off (non-accrual based) policy, 9 paid company holidays and a week-long winter break
• 12 weeks of parental leave at full salary
• For on-site employees:
  • Access to on-site child care facility (subject to availability)
  • Free on-site: breakfast, lunch, snacks, coffee (Culture Biosciences is located on the Google - Verily campus in SSF, so enjoy sushi Wednesday’s and daily vegetarian buffets)

Culture Biosciences provides equal employment opportunities to all employees and applicants. We seek to build a company that promotes inclusion and expands the diversity of our industry as a whole. We encourage people with identities underrepresented in biotech and technology to apply.