Vidyard is the video platform that's built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It's the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

About the Role

Vidyard is looking for a Senior Manager, Brandto join ourMarketing team. Reporting to the Senior Director, Marketing, this role will be responsible for leading and executing the company’s brand strategy, driving brand consistency, and increasing brand awareness for the ultimate north star of driving growth for the business. This is a remote role open to candidates located in Canada.

About the Team

The Brand team consists of a cross-functional team, including a creative lead, video producer, designer, content manager, and external agencies (AR/PR) and contractors. You’ll develop and execute marketing strategies for brand growth, go-to-market campaigns, social media, and content. This role requires a blend of strategic leadership, creativity, and hands-on execution to drive growth and ensure all marketing initiatives align with the company’s objectives.

What You’ll Work On

• Brand Strategy & Execution
• Develop and implement a comprehensive brand strategy to enhance Vidyard’s market positioning and align with business objectives, driving lift in brand recall, pipeline generation for new and existing customers, and increased market share.
• Drive brand consistency across all channels by maintaining strong brand guidelines and ensuring uniformity in messaging, visuals, and tone of voice.
• Partner with product marketing, demand generation, sales, customer success, and other teams to align brand initiatives with go-to-market strategies and customer needs.
• Team Leadership & Collaboration
• Lead and mentor a team, including a Creative Lead, Content Manager, and various external contractors and agencies (AR/PR, social media).
• Create a collaborative environment that encourages creativity, accountability, and continuous improvement.
• Establish team goals, track performance, and provide guidance and support to drive results.

Content Strategy

• Develop and implement a content strategy that supports brand positioning, thought leadership, demand generation, and customer engagement goals
• Collaborate with the Content Manager to produce high-quality content such as blogs, whitepapers, eBooks, and other assets that align with the buyer's journey.
• Partner with our SEO team to create content for quality traffic and conversion rate improvements
• Work with external agencies or freelancers to enhance content production capabilities and expand the reach of content marketing efforts
• Analyze content performance using metrics to continuously improve and adapt the content strategy based on data-driven insights.

• Creative Development 
• Oversee the creation of high-quality creative assets, including website content, digital marketing materials, social media content, videos, and presentations.
• Ensure all creative work aligns with brand strategy and supports the company’s growth and marketing objectives.
• Go-to-Market Campaigns
• Collaborate on go-to-market strategies for new product launches and major marketing initiatives to drive pipeline with the demand and product marketing teams.
• Work closely with your team and the marketing team to develop compelling campaigns that communicate the brand's value proposition, engage the target audience, and drive pipeline generation.
• Collaborate with cross-functional teams to align brand positioning with customer touchpoints across the buyer journey.
• Social Media 
• Lead the social media strategy, driving engagement and increasing brand visibility across platforms for employees and executives.
• Guide social media contractors in content creation, scheduling, and monitoring to ensure alignment with the brand strategy.
• Actively monitor social media channels for customer feedback and conversations, responding appropriately to enhance brand reputation and engagement.
• External Communications & Public Relations
• Manage relationships with AR/PR agencies to elevate the brand's presence in the market through media placements, influencer partnerships, and industry events.
• Develop strategies for analyst relations, awards submissions, and other initiatives that build credibility and recognition in the market.

What You’ll Bring to this Role and Your New Team:

• 8+ years of content and brand marketing experience, in the B2B SaaS industry, with a proven track record of leading successful brand initiatives to drive growth
• 3+ years of experience managing a cross-functional team and external resources (agencies, contractors), with strong leadership and project management skills.
• Demonstrated ability to develop and execute strategic marketing plans that drive growth and brand awareness.
• Experience leading go-to-market campaigns and content development initiatives and strong understanding of social media best practices
• Experience working with PR, creative, and social agencies to deliver impactful campaigns
• Ability to track and measure brand performance, setting clear expectations for your team and hold them accountable to performance
• Excellent storytelling, verbal, and written communication skills, with the ability to convey brand value across different formats; confident presenting to an executive audience

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change togetherand deeply value the unique experiences, abilities and opinions you possess. We value candidates who own it, and if you’re relentlessly resourceful too, and you might be exactly who we are looking for. 

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

• Competitive pay
• Comprehensive, flexible benefits on day one
• Wellness allowance to spend on what's important to you 
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match
• Stock options
• Flexible holiday program
• Home office stipend 
• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all.  Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us atrecruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.

ABOUT THE ROLE

The Field Marketing Manager, EMEA is responsible for planning and executing marketing activities in order to generate leads and promote brand awareness. You will work closely with our partner, marketing, and sales teams to ensure that campaigns are aligned with business objectives and target audiences. Our ideal candidate has run field, campaign or partner marketing in prior roles, with significant experience in the cybersecurity market.

Reports To:VP of Marketing

Pay Classification:Full-Time, Exempt

Responsibilities

• Develop and execute regional marketing campaigns tailored to the EMEA market, aligned with global marketing goals and local business objectives.
• Plan, organize, and execute regional trade shows, webinars, roadshows, and partner events to generate leads and increase brand awareness.
• Adapt global marketing materials and campaigns to suit the cultural and business nuances of different countries within the EMEA region.
• Collaborate with regional partners to co-create marketing programs, manage joint campaigns, and ensure alignment with channel strategy.
• Work with internal teams to develop region-specific marketing assets, including case studies, sales collateral, blogs, and localized landing pages.
• Track, analyze, and report on the performance of regional marketing activities to optimize future campaigns and ensure ROI on marketing spend.
• Manage and allocate the regional marketing budget to maximize impact and return on investment for all activities.
• Collaborate closely with marketing, sales, product, and corporate marketing teams to ensure alignment between regional marketing and sales strategies.

Minimum Qualifications

• 3-5 years of event experience
• Strong Salesforce and Pardot experience, or comparable relevant experience
• Advanced understanding of B2B marketing
• Proven track record of delivering creative and effective events
• Experience working with sales teams
• Experience with international partner management
• Thrives in a fast-paced environment
• Ability to work individually as well as collaboratively across various cross-functional departments including sales and marketing
  
  

SKILLS

• Creative, innovative and resourceful
• Strong critical thinking
• Impeccable attention to detail, strong project management and time management skills
• Thrives in a fast-paced environment
• Ability to establish priorities and meet deadlines in an ever-changing environment with competing priorities

Description

Sprout is seeking a customer-centric, data-driven Customer Marketing Manager to lead our onboarding, adoption, and retention initiatives. This role is critical to ensuring that our customers have a smooth onboarding experience, adopt key product features, and remain engaged throughout their lifecycle with us. As the Customer Marketing Manager, you will develop strategies and execute programs that drive customer success and long-term satisfaction, ultimately leading to higher retention rates and stronger customer relationships.

We’re looking for a proven marketing professional with experience in B2B tech or SaaS environments who understands the customer journey and can build scalable, personalized experiences that drive product adoption and foster engagement.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path. 

What you’ll do

• Own and execute customer onboarding programs, including the implementation of content strategy and product training, ensuring customers quickly realize the value of our products.
• Drive customer adoption and retention by developing strategies that encourage engagement with key product features and deepen customer understanding.
• Collaborate with cross-functional teams (Customer Success, Growth Marketing, Product) to optimize the customer experience across the entire lifecycle, with a focus on key stages such as onboarding, adoption, and renewals.
• Leverage customer insights to inform and refine onboarding and retention programs, ensuring all efforts are customer-centric and data-driven.
• Create campaigns that celebrate customer milestones, including achievements, product usage anniversaries, and success stories, to reinforce customer loyalty.
• Analyze program performance and adjust strategies based on insights, continuously striving for improvements in engagement, adoption, and retention.

What you’ll bring

We’re seeking a collaborative and results-oriented marketer who is passionate about enhancing the customer experience. This role requires a creative thinker who can both develop strategies and execute them with precision.

The minimum qualifications for this role include:

• 8+ years of relevant marketing experience. 
• 5+ years of experience in customer marketing, onboarding, or a related field.
• Proven ability to develop and manage marketing programs that drive adoption, retention, and engagement.
• Experience collaborating with cross-functional teams in a fast-paced, SaaS or B2B tech environment.
• Excellent communication and storytelling skills, with the ability to translate customer needs into actionable marketing strategies.
• High attention to detail and project management skills.

Preferred qualifications for this role include:

• Experience working with customer engagement platforms and marketing automation tools (e.g., Marketo, HubSpot, Salesforce, or Pendo).

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Complete Sprout’s New Hire training program alongside other new Sprout team members and understand the value that Sprout delivers to our customers.
• Meet with members of the marketing team in 1:1s to understand the customer marketing team, the customer journey and team responsibilities
• Get to know your peers and key stakeholders across Revenue Marketing, Product Marketing, Brand Creative, Product, Growth, Sales and Customer Success to understand current working relationships
• Familiarize yourself with Marketing and Brand Creative process and rituals (i.e. how we get work done), learn our Agile framework and understand how to effectively plan for work to get done.
• Develop a firm understanding of Sprout’s existing 1:many onboarding experience
• Start participating in weekly stand-ups, team meetings and marketing and onboarding rituals 

Within 3 months, you’ll start hitting your stride by:

• Familiarize yourself with Sprout’s product strategy and development lifecycle, our release/launch process, marketing campaign framework and more.
• Run the day to day of Sprout’s 1:many onboarding experience
• Propose and begin execution on updates to the self-guided onboarding experience
• Align metrics, strategy and project roadmap with other onboarding stakeholders, including: customer success, growth marketing and product growth

Within 6 months, you’ll be making a clear impact through:

• Interact day-to-day with internal teams including product management, marketing, sales, creative, account management, support and others to extract insights and uncover new opportunities for expansion of onboarding beyond new customers
• Continue to develop strong relationships across the relevant partners responsible for onboarding and customer engagement strategies
• Propose and begin designing + building customer engagement programs beyond the onboarding experience, such as customer engagement, retention and milestone programs

Within 12 months, you’ll make this role your own by:

• Collaborate effectively with cross-functional teams across the business.
• Build quarterly and annual strategies for innovation within our existing onboarding experiential programs and opportunities for expanding our reach through engagement and retention tactics
• Be effectively prioritizing efforts and levers to make the most impact to customer retention and engagement marketing
• Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven’t even considered yet

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager..

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

The base pay range for this role is $90,000.00 - $118,000.00 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives. 

Sprout’s compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at accommodations@sproutsocial.com and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement. 

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

#LI-REMOTE

Location: Sydney, Australia

About the Role

Cloudflare is looking for an enthusiastic B2B Enterprise marketing associate, who is dynamic, creative, and analytical. The individual has a track record of delivering creative and smashing programs that generate new prospects and grow the marketing revenue pipeline. This person will be dedicated to growing our businesses in ANZ.  

You will create, launch, and drive a series of digital campaigns that span a variety of online channels – email, social, and webinars to name a few. You will also drive our in-person and virtual events tactics and end to end execution. You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to think strategically and orchestrate many moving parts. You must have the basic working knowledge and expertise of the demand generation marketing funnel and lead flows. The right candidate will have the ability to work cross-functionally with all teams in-region and in headquarters in San Francisco. This is a regional role based in Sydney, Australia. Market experience and expertise is required for this role.

What you'll do

• Report into the Head of Marketing-ANZ based in Sydney
• As the ANZ marketing manager, you will be responsible for both online and offline marketing tactics and execution for Australia and New Zealand. 
• Work in cross-functional teams and collaborate closely with global demand generation, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of marketing initiatives
• Align marketing initiatives to directly support sales objectives, focusing on lead generation and opportunity development.
• Assess campaign performance using SFDC and Tableau reporting, evaluate ROI, and provide data-driven recommendations for improvement.
• Plan, promote, and host field marketing events (trade shows, conferences, executive dinners, and workshops) across Australia and New Zealand that capture prospects and help move them into customers.
• Work with cross-functional team members (Design, Sales, Marketing, Finance, Product) to orchestrate high-impact integrated marketing campaigns.
• Work with the global marketing teams to optimise and localise global campaigns to ensure market relevancy. 
• Manage campaigns from strategic planning and execution to evaluation, ensuring smooth project management throughout. Oversee timelines, track ROI, and implement data-driven optimisations to continuously improve performance.
• Communicate campaign results to key stakeholders.

Examples of desirable skills, knowledge and experience

• 5 to 8 years proven experience in B2B marketing (enterprise software, SaaS, regional marketing and/or info security experience a plus)
• BA/BS in Marketing, Business, Economics, or other quantitative field
• On the digital side, you will be supporting our digital teams to help with execution and optimisation of online marketing campaigns across multiple channels (e.g. email, webinars, social media, etc.). 
• In addition, you must have experience in planning, budgeting and managing trade shows, events, and conferences from start to finish
• Have proven track record of launching successful online and offline marketing campaigns and driving qualified leads in the funnel
• Strong project management/organisational skills and the ability to successfully manage multiple initiatives at once
• Strong interpersonal skills, collaborative, and the ability to coordinate across multiple departments in different time zones
• Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales and other marketing goals
• Analytically inclined, exceptional organisational skills, with rigorous attention to detail
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
• Having a strong sense of curiosity and passion for learning
• Exhibit strong stakeholders’ management and communication skills
• Hands-on experience with Salesforce, Marketo, and Tableau, will be an advantage.
• Previous experience in a high growth company in the SaaS, security, or network space, combined with knowledge of how the Internet works is a plus

Meru Health is currently looking for a Senior Manager, Lifecycle Marketing, to join on Denver team.

About Meru Health

Your main responsibilities:

We’re looking for a strategic, creative and data-driven lifecycle marketing expert to own all aspects of our lifecycle marketing; from nurturing and converting leads to driving engagement and retention with users throughout their Meru Health journey. This role will work cross-functionally with marketing, product, data and clinical teams to develop compelling storytelling, deliver campaigns that add value at every touchpoint, and achieve growth through hypothesis-driven experimentation. You will play a pivotal role in ensuring our messages reach the right audience at the right time. And as a data enthusiast, you will become an expert in our users, diving deep into the data to get at the core of how to attract, convert, engage and retain users.

Your areas of ownership:

1. Effectively nurture leads, convert prospects, and increase customer retention through onboarding and in-product outreaches
   • Own and execute lead nurture/re-engagement email and SMS campaigns, from content creation, setting up and optimizing campaigns to analyzing and reporting on opportunities to improve performance and increase LTV
   • Support A/B tests in subject lines, creative, and copy tests to improve open rates, click-through rates, and conversions
   • Design and optimize member journey maps, identifying key touch points and opportunities for engagement and personalization across email, SMS, direct mail, digital marketing advertising, chat, in-app messaging, and other channels as they are implemented
   • Partner with product and marketing to run experiments along the member journey, using multi-channel communications and effective storytelling
   • Collaborate closely with the brand and creative team to ensure all communications appropriately represent the Meru Health brand voice, tone and overall positioning
   • Leverage data and analytics to measure campaign performance, optimize member engagement strategies, and drive ROI by reducing CAC and optimizing channel efficiency
   • Manage and report on lifecycle marketing roadmaps, as well as respective growth marketing KPIs; work with a data analytics team to develop and monitor KPIs to ensure the effectiveness of lifecycle marketing efforts, including member conversion, retention, engagement rates, and satisfaction scores
2. Assess and improve our MarTech stack to drive operational efficiencies
   • Oversee the selection, implementation, and optimization of marketing technology tools, including integration with CRM systems, marketing automation platforms, and analytics tools
   • Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques
   • Find opportunities to improve our approach to email segmentation, personalization, automation, and tracking — not just across nurture efforts, but also top-of funnel awareness and demand generation campaigns
   • Engage in cross-functional efforts to maintain health of integration and automation between Customer.io and Meru Health’s product 
3. Leverage user research toeffectively target customers with personalized messaging and experiences at each stage
   • Initiate and manage ongoing user research and share insights on pain points and preferences at different stages of the journey back with brand, marketing and product teams 
   • Apply user research insights to help identify distinct customer segments based on their needs, allowing for personalized marketing campaigns tailored to each group
4. Support new product GTM strategies that support larger business priorities
   • Develop and pilot member lifecycle communications journeys for new products and initiatives, ensuring marketing is on pace with product development to reduce funnel dropoff
   • Connect industry trends with functional and business opportunities; mobilize against opportunities which drive the largest potential impact
5. Act as a member marketing and email marketing SME, supporting strategy and execution for related initiatives
   • Consult on and lend expertise to communication strategies for other areas of the business, like demand gen email marketing and other direct-to-consumer efforts 
   • Identify trends and lifecycle marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain customers

What you will need to be successful in this role:

1. Skills needed:

• Alignment with our values and passion for our mission
• Skilled writer and an eye for design (as you will lead the development of marketing content and assets that support lifecycle marketing efforts, including emails, landing pages, and in-app experiences)
• Strong data analysis skills that allow you to make data-driven recommendations to improve customer journeys and engagement
• Experimentation skills and strong understanding of A/B testing to optimize messaging
• Strong project management, communication, and time management skills
• Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
• Ability to both think strategically and implement tactically, with excellent communication and leadership skills
  
  

• 10 years of experience in CRM or lifecycle marketing operations for a direct-to-consumer or B2B2C brand
• Experience with email marketing, SMS and push notification delivery
• Healthcare experience, ideally within early stage, high growth SaaS, telehealth or subscription-based business models
• Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, personalization, and marketing research
• Experience building repeatable processes that scale, improving operations or driving change management a plus
• Experience working cross-functionally with Clinical, Analytics, Product, Technology, and Engineering teams to ensure alignment and drive shared goals
  
  

• A deep understanding of MarTech tools and analytics
• Strong proficiency within Customer.io and/or other related email marketing tools 
• Proficient in data visualization platforms (ideally Mixpanel)
• Advanced knowledge of marketing automation best practices for DTC 
• Proficient in building and editing HTML emails

Compensation: $140,000-$160,000

About this role

As a Growth Marketing Manager, you will be responsible for designing, executing, and optimizing lifecycle marketing campaigns and programs aimed at driving member activations and utilization of our app and services. This role requires a strategic thinker with strong analytical skills, sharp project management abilities, and a collaborative mindset. This role reports to the VP of Growth. 

What you'll do

• Campaign Execution: Plan, develop, and launch activation and utilization campaigns across various channels (email, push, SMS, direct mail) to drive member engagement and app utilization using our marketing automation platform (Braze). 
• Data-Informed Insights: Analyze channel and campaign performance metrics, generate insights, and provide actionable recommendations to optimize future campaigns. Ownership of key member marketing dashboards and reports. 
• Experimentation: Design and implement A/B tests and other experiments to refine targeting, messaging, and overall campaign effectiveness. 
• Predictive Outreach Programs: Partner closely with our Data Science, Data Engineering, and Client Marketing teams to develop, execute and refine highly targeted marketing campaigns 

What we’re looking for 

• 5+ years of experience in growth marketing, lifecycle marketing, or a similar role. 
• Proven track record of managing and executing successful marketing campaigns across multiple channels, using marketing automation and CRM platforms. Braze experience highly preferred.   
• Strong analytical skills with the ability to interpret data and generate actionable insights. 
• Excellent project management skills with the ability to handle multiple priorities, meet deadlines and adhere to QA standards. 
• Collaborative team player with excellent communication and interpersonal skills. 
• Ability to thrive in a fast-paced, dynamic startup environment. 

About us:

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The opportunity:

We’re seeking aLifecycle Marketing Manager to help manage engagement, retention, and conversion for our customer base through data-driven email marketing strategies. This role will own and manage the entire lifecycle marketing funnel, from onboarding and nurturing to retention and conversion. You will develop and execute targeted campaigns across various channels (email, SMS, in-app, etc.) that drive engagement, increase customer retention, and support our revenue growth. You will collaborate cross-functionally to optimize every touchpoint in the customer journey and leverage data to refine strategies continuously–and reach more people with the important message and massive impact of functional health!

What you’ll do:

• Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.
• Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing.
• Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments.
• Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders.
• Manage and improve CRM strategies across email, SMS, and other channels.
• Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn.
• Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns.
• Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.

What you’ll need:

• Experience: 3-5 years of marketing experience, ideally in digital healthcare marketing.
• Email Expert: Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment.
• Customer-Driven: Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable).
• Data-First:Strong data analysis skills and experience working with cross-functional teams to derive actionable insights.
• Editor & Writer: Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages.
• Detail-Oriented: Ability to manage multiple projects and timelines simultaneously with high attention to detail.
• Startup Savvy:Prior experience in an early-stage startup environment, with a willingness to be hands-on.
• Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare.

Benefits and Compensation:

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend

Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees.

The starting salary for this role is between $85,000 - $95,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with candidates during the process.

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. 

Important note:

In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an@parsleyhealth.comemail address to guide you through our interview process. 

    Please note: 

• We will never communicate with you via Microsoft Teams
• We will never ask for your bank account information at any point during the recruitment process, nor will we send you a check (electronic or physical) to purchase home office equipment

We look forward to connecting!

#LI-Remote

The Role- 

We're seeking a dynamic and driven Customer Marketing Manager to be the go-to marketer for the Client Success team, focusing on driving user engagement of the Modern Health app. This vital role will involve understanding both client and user needs, working with CSMs to develop user engagement plans for client accounts, and executing on those plans by developing custom user engagement materials (i.e. flyers, slides, email newsletters, and more). You’ll also work cross-functionally with product, marketing, sales, and executive teams to ensure alignment and integration of user engagement strategies across the organization.

The ideal candidate is a curious, adaptable, and action-oriented individual who thrives in a fast-paced environment. You are organized, capable of managing projects with some level of autonomy, and have a knack for building and maintaining strong relationships. You are user-obsessed and a strong writer who knows how to distill complex (clinical/technical) information into digestible resources using an approachable tone. Mental health is a topic that can be uncomfortable for some, so this role involves knowing how to connect with the audience about mental health in a way that feels approachable and welcoming.

This position is not eligible to be performed in Hawaii.

What You’ll Do-

• You will be one of the go-to marketing managers for our Client Success team
• Develop user engagement resources (including flyers, emails, slides, videos, etc.) to help our employer clients promote adoption of Modern Health to their employees
• Collaborate with our mental health providers and care team to rapidly develop approachable, digestible, and impactful resources for users on topics important to them (i.e. burnout, work-life balance, parenting stress, relationships, etc.) on a regular cadence
• Partner with Product Marketing and Product teams to ensure latest product updates are included in our marketing assets 
• Develop and maintain user engagement resources on our client portal to scale the breadth and depth of support we offer to our employer clients 
• Support the goal of ensuring our relationships with customers are deep and broad, to support cross-sell, up-sell and stickiness
• Partner with Client Success to identify and build impactful and compelling customer stories, testimonials, and videos; own logo usage and press rights by client; manage private and public reference programs
• Be the user expert with a deep understanding of user goals, behaviors and motivations, develop personas to effectively communicate insights to Client Success

Who You Are-

• 5+ years in marketing with at least 2 years in a user engagement marketing role
• Experience developing user engagement materials (i.e. flyers, slides, emails, posters, videos, direct mail, etc.)
• Excellent writing skills, particularly in the context of end user communication and engagement
• Strong attention to detail and project management skills
• Experience in building marketing campaigns from the ground up, with a focus on driving customer behaviors at key points in the customer journey
• Ability to think big picture and simultaneously execute on projects across different clients and Customer Success stakeholders
• Experience in analyzing data and engagement metrics to measure success of campaigns and find insights 
• Passion for listening, understanding, and sharing end user customer stories
• Understanding of trends in the marketing space
• Experience writing about mental health / wellness is a plus
• Healthcare industry experience is a plus
• Fluency with design tools (Figma, Webflow, Adobe) is a plus

Benefits-

Fundamentals:

• 100% coverage for Medical / Dental / Vision / Disability / Life Insurance (and dependents covered at 50%)
• High deductible health plan option with health savings account
• Modern Health product or equivalent cost of external care
• Flexible PTO
• Company-wide mental health days
• Unlimited career growth opportunity

Family Support:

• Childcare 
• Parental leave policy 
• Family Forming Benefit through Carrot

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k
• Financial planning through Origin

But wait there’s more…! 

• Cell Phone Reimbursement 
• WFH Equipment Stipend 
• Natural Disaster Relief Stipend 
• Mod Squad Community:  Virtual events like active ERGs, holiday themed activities, team-building events and more!