Overview:

We are currently seeking a dynamic and motivated individual to join the Product Marketing team at Recharge. This person will drive our strategy, value proposition and marketing efforts for high-growth potential segments. The ideal candidate will play a critical role in shaping and executing targeted marketing initiatives, leveraging a deep understanding of product value propositions, the competitive landscape and market demands. 

What You’ll Do:

• Live by and champion our organizational values: Accountability, Collaboration, Iteration & Details.

• Develop, orchestrate, and execute holistic ABM strategies and programs, encompassing 1:1, 1:few, and 1:many initiatives, as well as executive and industry programs.

• Become a product and market expert to drive thoughtful go-to-market strategies, collaborating closely with the Product team.

• Partner with Account Executives and Sales Development Representatives to impact outreach effectiveness and efficiency through research, enablement, presentation and sequence reviews.

• Collaborate closely with Marketing and Sales teams to define and prioritize short and long-term programs and campaigns to drive engagement in key accounts.

• Take responsibility, along with counterparts in Sales, for consistently achieving new sales pipeline targets quarterly.

• Work closely with Customer Success to ensure new product launches are adopted by top customers.

• Measure performance metrics and provide actionable recommendations to enhance our roadmap and growth, utilizing data insights to influence future strategy.

• Define, monitor, and analyze metrics for campaigns to ensure strategic goals are met, leveraging data insights to influence future strategy.

• Participate in industry and company-hosted conferences and events.

What You’ll Bring:

• Minimum of 4 years of Product Marketing and/or Account-Based Marketing experience, including a track record of developing Enterprise marketing programs. 

• Involvement in competitive intelligence programs for a technical product. 

• Experience partnering with Sales, SDR, and events teams for pipeline and revenue targets. 

• Familiarity with CRM and MAP software (e.g., Salesforce, Marketo, HubSpot), ABM, and sales intelligence technologies (e.g., 6sense, Demandbase, Clearbit, ZoomInfo, Apollo).

• Experience supporting sales teams with 1:1 and 1:few campaigns and presentations.

• Highly organized and strong attention to detail with a motivated, self-starter attitude.

• Demonstrated ability to organize and lead cross-functional project teams for impactful go-to-market launches.

• Ability to work independently as well as in a team-oriented environment.

• Experience in ecommerce technology is a plus.

• Willingness to travel as needed.

Hi, we're Oscar. We're hiring a Senior Manager, Product Marketing to join our Product Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

The Product Marketing team is responsible for improving member experience, leading member-facing communication strategy, and driving both clinical and administrative value for the business.

In this role, you will work cross-functionally with stakeholders across Clinical, Insurance, Affordability, Product, CRM, Quality, and Operations teams to build campaigns and programs to improve the clinical engagement and health outcomes of our members. You will be responsible for scoping, designing, executing, measuring, and optimizing multi-channel campaigns to drive action and behavior change for all segments of our Oscar members.

You will lead the development and execution of direct to consumer and direct to provider product marketing strategies that drive member engagement objectives to support enterprise goals. You will independently manage and oversee product marketing initiatives that draw insights from marketing-related sources such as communication strategies, channel analysis, A/B testing, and attribution modeling. You will identify cross-team opportunities to improve member experience, product adoption, or outcomes through internal cross-functional partnerships.

You will report to the Associate Director, Product Marketing.

Work Location

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.

If you live within commutable distance to our New York City office ( in Hudson Square), our Tempe office (off the 101 at University Drive), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.  

You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change. #LI-Remote

Pay Transparency

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $144,000 - $162,000 per year. The base pay for this role in all other locations is: $129,600 - $170,100 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program, and annual performance bonuses.

Responsibilities

• Responsible for product marketing campaigns, roadmaps, and priorities including the end-to-end experience for any product marketing campaigns related to your product area.
• Manage a team or mentor junior team members. Support them with prioritization, feedback, and keep them closely informed on how their work connects with business objectives. 
• Generate, scope, and develop product marketing strategy based on the most meaningful opportunities and tactics to drive business goals at scale, impact member segmentation and engagement, and improve product/feature adoption. 
• Become an organizational subject matter expert in policies, trends, and platforms related to your line of business / product responsibilities. 
• Collaborate with senior stakeholders across departments to align on marketing goals and approaches. 
• Solve complex problems and marketing challenges in alignment with business objectives.
• Proactively see that timelines, critical deadlines, and key milestones are identified and delivered against. 
• Measure the impact of marketing campaigns, create reports, and communicate insights to key stakeholders and leadership.  
• Determine methodologies to quantify business impact by leveraging best in class marketing capabilities
• Compliance with all applicable laws and regulations.
• Other duties as assigned. 

Qualifications

• 6+  years relevant work experience, including B2C multi-channel campaign development, value proposition development, consumer segmentation, and campaign analysis.
• 5+ years of experience identifying new and innovative ways to solve problems through marketing.
• 4+ years of experience using data and analytical capabilities to solve business problems.
• 3+ years of experience creating marketing campaigns including email campaigns that deliver quantifiable results.
• 2+ years of direct experience defining and measuring direct response marketing tests across a single or multi-channel campaigns, including but not limited to A/B tests, multivariate tests, and global holdouts.
• 2+ years of experience leading teams of direct and indirect reports.

Bonus Points

• Experience with marketing attribution methodologies, including last touch, time decay, etc.  
• Experience in subscriptions, loyalty programs, digital apps, or other engagement-driven products.
• Previous healthcare or insurance work experience or education.

About Us

CipherHealth is an award-winning digital patient engagement company committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and superior services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.

CipherHealth’s automated, scalable platform empowers healthcare organizations to drive meaningful conversations among patients, provider staff and caregivers, regardless of care setting, thereby achieving new standards for patient care and accelerating the digital transformation of the industry. 

Product Marketing Manager

Product Marketing serves as glue that binds our product strategy with our go-to-market approaches in order to drive success and exceed our growth targets across sales and customer marketing.  

As Product Marketing Manager, your primary objective is to drive awareness and growth of CipherHealth across our key segments by devising and executing targeted campaigns in alignment with Growth Marketing. You will contribute to a variety of marketing initiatives, including product launches, growth campaigns, sales enablement, and branding.  With equal parts Product Marketer and Storyteller, you will help develop the positioning, messaging, and go-to-market strategies for our solutions by building a compelling narrative that will resonate with our primary customer groups and differentiate CipherHealth from the competition. 

Reporting into the Director, Product Marketing, you will be an essential part of the marketing team and collaborate regularly with our product, sales, clinical and customer success teams to ensure proper product/market fit for our solutions in a dynamic market.  You’ll play a critical role in building the go-to-market strategies for our products and positioning our products in simple, compelling and convincing ways to differentiate us in the market. 

A key aspect of this role is the ability to think outside the box and create new and interesting ways to reach potential clients and keep current customers engaged. The ideal candidate is highly organized, extremely detail-oriented, passionate about his/her work, and a self-starter. The ideal candidate understands how to analyze and understand key market segments, elicit customer insights, identify new areas of opportunity and develop innovative strategies for increased market penetration and expansion.

Key Responsibilities

• Contribute to the overall marketing strategy and company messaging
• Drive the external launches of net-new products and updates to existing products aligned with the product roadmap
• Project manage GTM execution for launches 
• Partner directly with the Demand Generation team to develop campaigns and plays to increase awareness and drive qualified leads to the Sales Team 
• Maintain detailed customer/prospect personas with pain points, messaging strategies, and where each persona fits in the buying process for the product
• Partner with the Enablement Team to ensure sellers are equipped with the proper artifacts and tools to always win with prospects and retain/renew/upsell customers
• Assess the overall effectiveness of the marketing launches in coordination with Marketing Ops that support our products on an ongoing basis and recommend improvements and changes
• Contribute to developing a content plan and creation of deliverables, including case studies, blogs, infographics, social media, and other materials in support of campaigns and plays  
• Support competitive intelligence research, developing profiles and differentiating messaging to articulate CipherHealth’s value
• Ensure customer focus by collaborating with Growth and Product Management to bring the voice of the customer into marketing launches and deliverables  

Requirements

• 5 – 7 years product marketing experience (B2B)
• Understanding of and experience working in the healthcare space highly desirable
• Excellent written and verbal communication skills and visual storytelling
• Proven success in executing multi-channel campaigns
• Should be a proactive self-starter with the ability to work independently
• Ability to handle multiple projects at once, with multiple stakeholders, and getting products/features launched on-time
• Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments
• Self-motivated and doesn’t wait for prescriptive direction
• Capable of working in a fast-paced, dynamic environment
• Detail and results oriented 
• ROI-tracking skills, able to prove what is—or isn’t—working

Nice-to-Haves

• Trained in Pragmatic Marketing or other similar methodology
• Familiarity with with ABM marketing practices and processes
• B2B enterprise and SaaS experience

Don’t meet every single requirement?

At CipherHealth, we believe every candidate is unique and are dedicated to building an inclusive workplace. If your past experience doesn’t align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate!

You will never be asked to conduct a text message interview, submit payment or share financial information to participate in our interview process. All emails from CipherHealth will come from "@cipherhealth.com" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication and contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from CipherHealth recruiting, forward it to careers@cipherhealth.com.

How We Invest In You

• Compensation: Competitive/equitable salary, bonus or commissions, and equity -
  • Base Salary Target for this role: 100,000 - 110,000
• Healthcare that begins on your first day:
  • Generous company-funding of our health, vision, and dental plans (most individual plans are of no cost to you for the monthly premium)
  • HSA/FSA plans
  • Short and Long-Term Disability
  • Life and Personal Accident Insurance
  • $40 monthly wellness stipend you can use towards any wellness, fitness, and wellbeing purchases
  • Weekly virtual yoga classes
  • Employee Assistance Program (EAP)
  • Adoption Assistance
• Retirement: 401(k) at three months of employment — with a match upon enrollment!
• Time away:
  • Discretionary PTO + 13 paid holidays
  • Parenthood: Competitive paid parental leave and flexible return to work policy
• Recognition:
  • Generous Employee Referral Program - earn cash for each employee referral that is hired
  • Yearly Cipher-versary stipend
  • Ci-Phives - receive public kudos and gift cards from peers and managers
• Culture:
  • CARE2 Values
  • Bi-Weekly All Hands Meetings
  • $30/employee monthly “Fundowment” for team bonding events
  • Employee Resource Groups such as Rainbow Room and BIPOC Group
  • Yearly donations to organizations that contribute to a more equitable world
  • Weekly Lunch & Learns and robust onboarding / training programs
  • Remote-first team: $50 per month reimbursement in your check for WFH expenses
  • You’ll receive a new Macbook laptop, other hardware, and company swag upon hire

• establish that they have received the “designated vaccine(s)“; or 
• obtain an approved exemption as an accommodation.

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

As a Product Marketing Manager, you will ensure the “voice of customer” permeates our product roadmap and outbound marketing. Responsible for both inbound and outbound activities, you will closely partner with product managers to support the product roadmap, lead GTM plans for key features and ensure the adoption of our current offerings. You will craft compelling positioning and messaging, identify key audience segments, and lead customer research to understand their needs deeply.

The US-based salary range for this position is $100,000 to $130,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Strategic Launch Planning: Lead the strategic planning for new feature launches including briefing of go-to-market strategies, ensuring alignment with Life360's mission, member needs and marketing priorities.
• Feature Adoption: Drive feature adoption among our customers by leading the development and execution of insight-driven marketing campaigns, collaborating closely with cross-functional teams to ensure cohesive and effective engagement strategies.
• Positioning & Messaging: Craft compelling positioning and messaging that highlights the unique value of our features. Ensure messaging resonates with our core audience segments and aligns with Life360's brand voice.
• Customer Research:Become an expert on our target users, understanding their needs, behaviors, and how to enhance their experience with Life360.In closecollaboration with Product Managers, you'll translate user insights into actionable strategies that shape feature development and marketing approaches. 
• X-Functional Collaboration:Work closely with cross-functional teams, including product managers, Lifecycle Marketing and Customer Care, to ensure successful feature launches and retention efforts meet our KPIs.
• Performance Analysis and Growth Mindset: Collaborate with Analytics and cross-functional marketing teams to analyze key product marketing initiatives, adopting a test-and-learn approach to optimize future strategies. Leverage insights for continuous improvement and contribute actionable user feedback to key stakeholders. 

What We’re Looking For

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, preferably in a consumer-facing app or technology company.
• Proven track record of successfully bringing new products or features to market.
• Strong understanding of customer segmentation, positioning, and messaging strategies.
• Excellent analytical skills and ability to derive insights from data.
• Experience conducting customer research and translating findings into actionable strategies.
• Exceptional communication and collaboration skills, with the ability to work effectively across different teams.
• Creative thinker with a problem-solving mindset.
• Self-motivated and able to manage multiple projects simultaneously in a fast-paced environment.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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